SOLVING AN HR CHALLENGE WHEN THE BEST TALENT GOES SOUTH
Consigli asked Ashworth Creative to consider the issue of encouraging talented building professionals to join Consigli Construction instead of traveling to New York City. The natural place to find these prospects is on the two hour train journey to Manhattan and Ashworth Creative designed and wrote arresting posters to appear in train cars to show that high quality and prestigious construction jobs were available close to home. Backed by the line “Join Consigli. The shortest distance to a great career” the ads dominated the train cars and stood out on platforms.