Consigli Construction

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A campaign to energize and recruit employees for Consigli Construction

SOLVING AN HR CHALLENGE WHEN THE BEST TALENT GOES SOUTH

Consigli asked Ashworth Creative to consider the issue of encouraging talented building professionals to join Consigli Construction instead of traveling to New York City. The natural place to find these prospects is on the two hour train journey to Manhattan and Ashworth Creative designed and wrote arresting posters to appear in train cars to show that high quality and prestigious construction jobs were available close to home. Backed by the line “Join Consigli. The shortest distance to a great career” the ads dominated the train cars and stood out on platforms.

A PRINT PIECE AS DISTINGUISHED AS THE WORK IT REPRESENTS

It takes a particular kind of expertise to match historical accuracy with modern safety and building standards. Consigli came to Ashworth Creative to design a brochure that showcased their restoration projects. Isaac Ashworth, Creative Director on the project, chose classic fonts, restrained colors and full page visuals to make the restored buildings the heroes of the piece. “Great images of beautiful buildings told this story very clearly. As the designer, I wanted to keep the type and layout clean and simple and let the images speak for themselves.”

RESULTS

Whether we’ve needed help with company branding, print marketing materials or website design, Ashworth Creative’s broad marketing expertise has been instrumental in our branding and marketing efforts. Whenever we approach them with a challenge, they’re able to develop a creative, highly-efficient solution with a personal approach. We highly recommend Ashworth Creative’s wide array of marketing services.”

Amy Bowen, Marketing Director
Consigli