The case: Winston & Bess, a hand-made, children's apparel line, came to Ashworth Creative in need of an age-appropriate yet distinctive logo. Our plan: Keeping with the emphasis on clothing for children, the Ashworth team planned to create an illustrative, fun and whimsical logo using soft and enticing colors. The result: The tag line, which is featured on all tags, bags and screen-printing, reads "hand-made clothes for little ones." Paired with a small polka-dotted chick, this logo exudes the joys of childhood. This new identity has assisted Winston & Bess in establishing a strong and exclusive brand difficult to compete with!