For Dummies - Ashworth Creative

Client: For Dummies

Services Rendered:

The case: In the summer of 2010, Ashworth Creative approached John Wiley and Sons Publishing Inc. with a concept to bring their For Dummies Brand to life on the social web. Given For Dummies’ notable history, publishing over 200 million books in print and maintaining the most renowned and popular how-to-series in the world, it was a brand with a closely guarded image. Our plan: Using the idea behind the For Dummies books, the goal was to create an interactive Facebook game that could be shared with friends worldwide, while staying consistent with the For Dummies deep-rooted brand. This had to be shareable, playful and something that can be used over and over. The result: The covers continued to spread virally with minimum marketing effort for the next month. By the end of the first month the client was extremely satisfied with the results and the application is still gaining a great amount of momentum. Ashworth Creative continues to offer Viral application planning and development for clients in all industries.

web work