The case: To redesign the 2011 annual report; successfully encompassing the art council's creativity and unique image. Using a bold image by photographer, Sita Mae, the annual report and website are brought to life. Our plan: Through the use of stark black and white tones, the annual report design will command a bold and sharp look. Using audacious imagery and artwork to reflect the art council's brand, bursts of color were added that create the perfectly clean and modern contrast piece - almost like a work of art itself! The result: Dutchess County Arts Council has become the authority site for artists in the Hudson Valley, just as they had set out to be!