The case: Similar to most college websites, Dutchess Community College has a large site that is a bit hard to navigate. The college was in need of a microsite that would create an easy sales process for prospective students. Our plan: Ashworth's goal was to develop a microsite that was easy to navigate and linked to specific pages within the larger DCC website. All pertinent information a prospective student would need would be included in this small site. The result: The microsite has been a huge success and has even received the Gold Medallion Award from District 1 of the National Council for Marketing and Public Relations. The site is updated on a semester basis, and a second site, which reflects different dorm options has been created with the same look and feel.