The case: It's Mine! is a business supplying personalized clothing labels and identifications to families, crafters and small businesses worldwide. They came to Ashworth Creative in needs of an identity paired with a website that instilled a soft, musing feel with a feminine touch. Our plan: The goal was to incorporate pastel colors in the logo and site along with a fresh and light layout. Ashworth also planned to incorporate e-commerce to the site so that users were able to purchase online! The result: The website fostered a gentle and inviting repertoire of custom labels that paired wonderfully with the similarly inspired logo at the forefront. The e-commerce ability has greatly broadened It's Mine!'s horizons in terms of sales and prospective clients.