The case: Inovo21 is a one-of-a-kind company, which oversees private and public school systems to assist in streamlining their processes to achieve certain goals or company missions. With such a unique and inspiring agenda, the Ashworth team knew that they needed a logo that complimented their diligent motto. Our plan: Ashworth Creative planned to produce a logo that was modern but did not create an over the top, corporate look, as not to deter clients who were looking for friendly and approachable help. With the use of rounds symbols and simple, light colors, a fresh logo is brought to life. The result: Inovo21 has successfully branded themselves as an authoritative yet approachable company that can now express their motive in bettering the community through a revitalized identity.