The case: Ashworth began a relationship with HAHV in 2008 with a logo redesign. Soon after completion, we were hired to begin what would become a three-phase web and ad campaign project. One campaign would focus solely on the Emergency Department of Kingston Hospital, part of HealthAlliance. Our plan: Through forums of print advertising, web, radio, commercials, billboards and bus signage, Ashworth Creative developed an explosive ad campaign for the Emergency Department, coining the phrase, "Time matters, and so do you." Each particular campaign featured a personal story of a HealthAlliance patient. This personal touch was used to add comfort and recognition. The result: The ad campaign for the Emergency Department at Kingston Hospital, part of HealthAlliance, has created a vast awareness in the community of the unit's presence and professionalism.