The case: Ashworth began a relationship with HAHV in 2008 with a logo redesign. Soon after completion, we were hired to begin what would become a three-phase web and ad campaign project. One campaign would focus solely on the Cardiac Care Department of Kingston Hospital, part of HealthAlliance. Our plan: Through forums of print advertising and web, Ashworth Creative developed an explosive ad campaign for the Cardiac Care Department, coining the phrase, "Time matters, and so do you." Each particular campaign featured photography of hospital staff, patients, and viable members of the community. This personal touch was used to add comfort and recognition. The result: The ad campaign for the Cardiac Care Department at Kingston Hospital, part of HealthAlliance, has created a vast awareness in the community of the unit's presence and professionalism.