Your website doesn’t need a total overhaul to perform better, it just needs the right optimizations. In this session, we’ll show you how to strengthen what’s already working and fix what’s holding you back. We’ll cover: How to identify problem areas in your site’s user experience (UX), simple SEO tweaks that make a big difference, design and content adjustments that improve conversions, and how to make your website faster, safer, and SEO friendly. You’ll walk away with actionable insights and easy wins you can implement right away to turn your existing website into a stronger, smarter version of itself.
Tracy is a seasoned designer with a BFA in Graphic Design from SUNY New Paltz, a Web Design Certificate from BU’s CDIA campus, and a Google UX Design Certificate. Her unique blend of creative and technical skills allows her to design and code websites seamlessly. Tracy excels in leading teams and managing projects, ensuring every design and development initiative is executed with precision and creativity.
Ken has been building websites since the GeoCities days and has been a WordPress expert since 2008, even developing his own open-source plugin. With a love for math, philosophy, and video games, Ken combines technical expertise with creative problem-solving. Outside of work, he enjoys family time with his wife and children.
Eve Ashworth is the Co-Founder and CEO of Ashworth Creative, bringing over two decades of experience in helping brands craft compelling narratives, connect with their audiences, and achieve sustainable growth. Under her leadership, Ashworth Creative has become known for its ability to uncover a brand’s unique essence and translate it into emotionally resonant marketing campaigns, websites, and digital experiences. Eve is passionate about creating work that drives authentic engagement, inspires action, and delivers measurable results.
