DEVELOPING A 25TH ANNIVERSARY BRAND MARK AND TAGLINE
In the 25 years since Crystal Run Healthcare was founded, the organization has grown from a handful of providers to hundreds with thousands of staff to support them. In celebrating the their 25th anniversary Ashworth Creative proposed that all campaigns in 2021 feature a 25th anniversary logo built around the concept of “Changing healthcare. Changing lives.” To find a highly memorable way of communicating that among the many tens of thousands of patients they serve, there are some stories that stand out as exemplary of the exceptional standard of care that they offer. The first story chosen Ann’s. The physicians at Crystal Run Healthcare diagnosed Ann with stage 3 stomach cancer at the age of 26.