A behavioral shift is occurring among millennials who are turning to urgent care, walk-in and retail clinics for quick service for routine ailments. Our campaigns capitalize on the expert training of CRHC physicians and the multiple in-house diagnostics and ambulatory surgery services, multiple locations, longer hours and shorter wait time to offer patients more modern amenities than a traditional medical practice or a “doc in a box” urgent care practice. Primary practice (28 physicians) was promoted by the importance of continuity for the patient’s benefit.

Through arresting visuals and messaging Ashworth Creative developed memorable and colorful ad campaigns for print, radio, digital and out of home that celebrated Crystal Run Healthcare’s depth of expertise, that highlights popular doctors, using original photography instead of stock and boldly features the size and depth of individual subspecialties. To date the campaign has featured primary care, orthopedics, bariatric surgery,  and urology with more specialties to come.