Crystal Run Healthcare

Advertising   |   Content   |   Digital   |   Print   |   Healthcare

Creating a campaign that celebrates strength in numbers

LARGE MULTI-SPECIALTY GROUP PRACTICE EMBRACES ITS SIZE

Crystal Run Healthcare (CRHC), approached us with a dilemma—how could a practice that consists of over four hundred providers convey a personal, patient-centric identity to the community? Our solution was to develop an ad campaign that celebrates CRHC’s unique identity—including their large size—by communicating the benefits and convenience of having so many providers under one group with multiple locations serving a wide geographical area.  The campaign was tagged with the line: “Crystal Run Healthcare, excellent doctors, exceptional care.”

OPERATING IN NEW COMPETITIVE ARENA

A behavioral shift is occurring among millennials who are turning to urgent care, walk-in and retail clinics for quick service for routine ailments. Our campaigns capitalize on the expert training of CRHC physicians and the multiple in-house diagnostics and ambulatory surgery services, multiple locations, longer hours and shorter wait time to offer patients more modern amenities than a traditional medical practice or a “doc in a box” urgent care practice. Primary practice (28 physicians) was promoted by the importance of continuity for the patient’s benefit.

INTEGRATED MARKETING CAMPAIGN WITH ARRESTING GRAPHICS AND MESSAGE

Through arresting visuals and messaging Ashworth Creative developed memorable and colorful ad campaigns for print, radio, digital and out of home that celebrated Crystal Run Healthcare’s depth of expertise, that highlights popular doctors, using original photography instead of stock and boldly features the size and depth of individual subspecialties. To date the campaign has featured primary care, orthopedics, bariatric surgery,  and urology with more specialties to come.