The case: Ulster Savings Bank was looking for an ad campaign that focused on helping people either start or run their own business. Our plan: We themed the ad campaign around the idea that owning your own business shouldn't be like running a lemonade stand. We wanted to highlight the fact that USB offers a range of services to help business owners. The result: The campaign created a great local buzz and Ashworth continues to work with Ulster Savings Bank on new ad campaigns.