The case: Hybrid Home Renovations is a group providing green home renovations. They asked our team to create an identity and website that would be self-explanatory of all that they do in their industry. Our plan: Our goal was to create a logo that was gender neutral and would appeal to the masses. With the use of natural scales of blue and green, the logo would be bright and inviting. With the addition of a simple leaf and an ingenious outline of a roof, the Hybrid Home Renovations logo would represent their mission wonderfully. This creative process was carried directly into the development of the website. The result: Using simple, bold font and a clean structure, the logo remained uncluttered and easily identifiable. This revamped modern identity and website have both served as a driving force in making Hybrid Home Renovations a clear and identifiable competitor!