The case: To refresh and re-energize the 20-year-old precious metal recovery company, assisting in its efforts to stand out from the crowd. Our plan: Through questionnaires and interviews with the main stakeholders, we developed mood boards to identify the style and iconic mark that Gemark was looking to develop. Similarly, our goal was to show the diversity of service options with three different ads, while maintaing consistency throughout and allowing the Gemark brand to reach the consumer. The result: Gemark's new logo is recognized nationally in the industry and the company is enjoying a larger market share. They've developed new business and partnerships throughout the east coast and have opened their first plant on the west coast. Ashworth Creative maintains a continued business relationship with Gemark, creating corporate communications, online marketing and print advertising.