The case: To reposition what was then known as Rehab First, as the leading agency serving people with disabilities and their families. Our plan: As a group, we brainstormed names, tag-lines and words, eventually leading to Abilities First. We then developed marketing materials, a website and a stationary system using the branding guide developed by Ashworth Creative. The result: Abilities First has attracted local media and new clients and is currently leading its competition in making positive changes in the community and beyond.