The case: Premier Medical Group is a result of the merger between GI Associates of the Hudson Valley and Hudson Valley Urology. The goal was to create a cohesive, new brand and website. Our plan: Through moodboards and meetings with the stakeholders we created a plethora of marketing materials, a website and logo that reflected a clear and concise but still very engaging image. The result: Premier Medical Group’s new identity symbolizes coming together, working together and unity.