The case: To create an identity that was able to encapsulate the history and glamour of the Dutchess County Fairgrounds. Our plan: With such an adventurous and well-know client - this logo was a no brainer for the Ashworth team! We conjured our inner child and formed a goal of achieving an old-time, fanciful piece that could stand on its own with no introduction. The result: The logo mimics a vintage wooden sign paired delightfully with the personality of the Dutchess County Fairgrounds. It has since then been incorporated into a number of marketing materials and has created a pre-set notion for further work.