The case: Ashworth began a relationship with HAHV in 2008 with a logo redesign. Soon after completion, we were hired to begin what would become a three-phase web and ad campaign project. One campaign would focus solely on the Orthopedics Department of Benedictine Hospital, part of HealthAlliance. Our plan: Through forums of print advertising, billboards, radio, commercials and web, Ashworth Creative developed an explosive ad campaign for the Orthopedics Department. Each particular campaign featured a personal story of a HealthAlliance patient. This personal touch was used to add comfort and recognition. The result: The ad campaign for the Orthopedic Department at Benedictine Hospital, part of HealthAlliance, has created a vast awareness in the community of the unit's presence and professionalism.