The case: To develop a search piece and view-book that would engage both potential students and their parents, while highlighting the school's specific area of expertise and study. Our plan: We researched the audiences we would be engaging with and how they make decisions. Interviews were conducted with current students, faculty and admissions staff, as well as the college president to ensure that the school's unique image would carry over effectively into the savvy theme and design. The result: This piece received reviews from some of the most respected designers in the nation. Faculty, staff and admissions at Manhattanville College were thrilled with both the design and content.