The case: To redesign their current image into that of a friendly, simple, country market with all of the capabilities of the 21st century. Our plan: A website and multi-use mobile application were all created to drive Adams Fairacre Farms into a tech-savvy market. The feel remained “hometown” and inviting through the use of warm harvest color schemes and novelty imagery. The result: The mobile application provided Adams Fairacre Farms’ customers with weekly specials for each individual store as well as the specific departments each store featured. This was a first-time endeavor for Adams Fairacre Farms!