Branding Archives - Page 4 of 6 - Ashworth Creative

Category: Branding

British Airways’ Customer-Focused Rebrand

September 21, 2011

British Airways is launching a significant new campaign with BBH London – it’s the airline’s biggest campaign in 11 years. …

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The King Retires

September 13, 2011

Mascots are used to personify the brands that employ them. Time Magazine recently released its list of the Top 10 …

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Budweiser Dons a Bowtie

September 8, 2011

Budweiser, one of the best-selling beers in the United States, has introduced a new can design (the 12th since the …

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The A-Z of McDonald’s

September 1, 2011

Leo Burnett (London) produced this whimsical brand video for McDonald’s in the UK, The A-Z of McDonald’s.

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Engaging with Sales Reciepts

August 18, 2011

Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt. London-based design consultancy …

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A Good Brand, or a Big Logo?

August 16, 2011

A logo does not make a brand. So, why do marketers always want to make the logo bigger? As Tom …

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A New Logo for Windows Phone 7.5

August 9, 2011

With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone …

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Corporate Identity: Beyond Business Cards

August 4, 2011

Business cards are essentially used for sharing professional contact information, but with the right strategy, they can do so much …

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The New Old Spice Guy

August 1, 2011

A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah …

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More Than a Bar Code

July 28, 2011

QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% …

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