web case study 2: Keystone Health
Based in Holmfirth, West Yorkshire, UK – familiar to many as the home of the BBC sitcom ‘Last of The Summer Wine’ – within close proximity of Manchester, Leeds and Sheffield and surrounding areas, where many of their clients reside. Keystone was established in 2004, the company has its foundations in Health and Safety training, management and advice. Keystone has gradually expanded from being a specialist in the manufacturing industry, now providing services across many industry sectors, including Local Authorities, Global Manufacturers and Waste Management organizations.
Although most of their clients are UK based, the company’s influence has recently expanded to the African continent with clients in Kenya, Ghana and Nigeria.
The Case:
- To design a clean and simple site that is easy to navigate
- To develop a site that is easy to update and add to as the company grows
- Show off new branding – also designed by Ashworth Creative
The Process:
- Competitor sites were researched and evaluated
- Interviews were conducted with stakeholders
- The site was coded in PHP adhering to current web standards
- Clean images and value propositions were developed
Results
- Keystone is attracting more and more global clients through its simple and timeless design