web case study 1: Abilities First


Abilities First (previously Rehab Programs), the largest non-for-profit in Poughkeepsie, New York. It is an 11-location organization in Dutchess County, serving people with disabilities of all ages. The organization is a community of teachers, social workers and people motivated by being part of something important and bigger than themselves.

The Case:
  • Ashworth Creative developed a new brand identity and Abilities First needed a website that supported the new logo and mark, that adhered to their branding guide
  • site needed to show the vast diversity of each program
  • To keep Abilities First front and center – inviting clients and potential clients back to the site
  • To position Abilities First as the the leading agency serving people with disabilities and their families through education of their services

Our Plan:
  • Utilized an Information Architecture process that brought together the user, content and context of the site seamlessly
  • Simple and timeless design, making it easy for anyone to use
  • Adding moving testimonials and emotional photos to the homepage to engage users
  • The Content Management System implemented had to be cost effective and simple to use
  • Built to current web standards

TOGGLE


The Result:
  • Addresses the diversity of user groups
  • Has attracted local media and new clients