web case study 1: Abilities First
Abilities First (previously Rehab Programs), the largest non-for-profit in Poughkeepsie, New York. It is an 11-location organization in Dutchess County, serving people with disabilities of all ages. The organization is a community of teachers, social workers and people motivated by being part of something important and bigger than themselves.
The Case:
- Ashworth Creative developed a new brand identity and Abilities First needed a website that supported the new logo and mark, that adhered to their branding guide
- site needed to show the vast diversity of each program
- To keep Abilities First front and center – inviting clients and potential clients back to the site
- To position Abilities First as the the leading agency serving people with disabilities and their families through education of their services
Our Plan:
- Utilized an Information Architecture process that brought together the user, content and context of the site seamlessly
- Simple and timeless design, making it easy for anyone to use
- Adding moving testimonials and emotional photos to the homepage to engage users
- The Content Management System implemented had to be cost effective and simple to use
- Built to current web standards
The Result:
- Addresses the diversity of user groups
- Has attracted local media and new clients