web analytics aka web performance management

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Web analytics ultimately tracks the success of your search engine optimization (SEO) plan. You can determine the success of your SEO campaign by looking at web analytics. Web analytics or the basic metrics of your website also help us to develop a successful SEO campaign. Web analytics aslo helps increase conversion rates of your prospects to customers by identifying weak and strong spots on your site. In order to analyze web metrics, you should know some basic components that impact web analytics. Here is when we come to the rescue.

ashworth's web analytics services

After launching a new SEO campaign, we're sure you're eager to learn the success of the campaign. Through website analytics, we can determine some of the success areas or overlooked areas of the campaign. Don't worry, we'll guide you through website analytics and teach you the basics. We want to help you gain the best return on your search engine optimization goals and budget.

things to consider when analyzing web analytics:

• Hits: A hit is each single request that your web server receives. Therefore, when a visitor lands on your website, your web server will register their visit as a hit on your server.
• Page views: Page views are a strong measurement tool for site popularity because it registers how many views each page receives. From this, you can determine whether users are reading your content and finding your advertisements by tracking how long they stay on each page. Page views can also tell you how well your content is converting site visitors. If you have a small number of views, your conversion rate is higher as opposed to having a high number of views which indicates that something is wrong.
• Visits: A visit is the number of users that visit your website. A visit is determined by the user's IP address which lets you track the number of times a user visits your website.