print case study 3: Manhattanville College
Manhattanville College is named in the Princeton review as one of America’s best institutions and is ranked as a Tier 1 College in U.S. World Report 2009. Manhattanville offers their students a 24/7 learning environment where you can study all night in the library and rehearse drums at 2 A.M. in the student center. Located on 100 acres in suburban Westchester County Manhattanville College believes in development of the whole person offering self-designed majors and 50 areas of study to its very diverse student population.
The Case:
- To develop a Search piece and Viewbook
- To focus on Manhattanville Colleges strong academic programs
- To engage both Potential Students and their parents
- To include faculty members in the process insuring success
The Process:
- Research was gathered on each generation we would be engaging and how they make decisions
- Interviews were conducted involving current students, faculty, college president and admissions staff
- Ashworth Creative wrote copy, art directed photography and created designs based upon information gathered in the research stage
- Front Covers were submitted for focus groups
The Result:
- Faculty, Staff and Admissions Staff were thrilled with both design and content
- A marketing tool was developed attracting potential students and their families
- Ashworth is about to launch the Viewbook process and in the summer will implement a social media campaign through Flashbulb™
- Click here to learn more about Ashworth Creative’s workshop held at the NYSACAC on June 4, 2009