print case study 1: Albany Medical Center
Albany Medical Center is the only academic health sciences center in 25 counties of eastern New York and western New England.The Center incorporates the 651-bed Albany Medical Center Hospital, one of New York's largest teaching hospitals; Albany Medical College, one of the nation's first private medical schools; and the Albany Medical Center Foundation, Inc., one of the largest fund-raising organizations in the region.
This state-of-the-art facility was in need of a fresh treatment for their annual report and annual report of gifts.
Our Process:
- Research Albany Medical center's current online and print advertising campaigns
- Meet with Foundation and Marketing team to develop ideas and objectives
- Implement our development process to design, create and deliver an Annual Report and Report of Gifts that adheres to branding standards, is readable and clearly communicates messages to donors, supporters and the community
The Result:
- Albany Medical Center was delighted and are now use the annual report as an informational and image-enhancement tool for donors, grantmakers and corporate sponsors
- Formed a strong emotional connection to potential and current donors with clean, impressive design and warm, poignant photography
- Albany Medical Center has partnered with Ashworth Creative on this project for the 3rd year running... check back for results