advertisements

Today, advertisements swarm around consumers like flies. It takes a special advertisement idea to attract the right customer and zap the competition. Your advertisements are one of the strongest communication approaches that act as a marketing magnet. This magnet allows you to gain continuous business from your current customers, increase sales and drive a consumer to a specific action.

ashworth's unique approach to company advertisements

At Ashworth Creative, we learned a special blend of advertisement approaches that rub a customer just right, aka Hudson Valley creative agency specialty. We offer print advertisement design that covers all types of print projects. Our highly trained and skilled design team works with the most advanced technology to create print advertisements that will generate impact and reach your target market. The art of design, creativity and strategy is our specialty.

how to create successful print advertisements:

1. Small space: Take advantage of a small space or the white space in your advertisement by not crowding too much information into it. By leaving white space, you make it easier for your reader to browse locating the important information.
2. Use photographs: Advertisements that use photographs or illustrations will catch the attention of a reader faster than just plain words on a page. The first thing that people see when they look at a magazine or a newspaper is the photographs first, then the headlines and finally they read the text. So remember, photos help your advertisement get noticed. Therefore, one rule is to let your photographs take up at least half of the page in your print advertisement.
3. Target audience: Know your readers, those whom you want to read your print advertisements and take action. If you are marketing to the wrong audience or the people who do not use or buy products or services, even the best print advertisements are unnoticed and unread.
4. Font/typeface: Typography, which deals with the font, lettering, print or typeface in a publication, is a critical piece when designing a print advertisement that many people forget about. Things such as your print advertisements headline should have upper and lower case letter. Therefore, you want to avoid using all capital letters to make it easier for your readers to glance over your advertisement. In fact, people are accustomed to reading printed letters with upper and lower case letters and words which helps them to understand your intent of what is said.
5. Stay consistent: Consistency in your print advertisements is an important element of an effective advertisement. In your print advertisement, you want to place information throughout the ad to where your reader anticipates seeing it. Additionally, you want to may sure that you have consistency with the layout, spacing, photographs, color, logo and color.
6. Main point: As with any printed publication, you should make sure that the print advertisement communicates your main point. What do you want your reader to take away from the magazine ad? Do you want your reader to contact you for a brochure or go online and visit your website to sign up for a free demo of your product?
7. Benefits: Benefits are the solutions your company's services or product guarantees will solve your target audiences problems or needs. Benefits are what your target market wants. They want to know what is in it for them. What can you do for them to help them solve the problem that they face in their business? Without benefits, you fail to reach your audiences trigger points to move them along in the sales cycle (i.e. purchasing the product or requesting information, for example). Even with a strong call to action, without benefits in your print advertisements, the reader may not feel compelled to act.