our process
Ashworth Creative has developed a process for each service we provide. We strive to address people’s needs, persuade actions, enhance perceptions and create experiences through the process.
Project Management
Project management involves planning, design, and production. At Ashworth Creative, we have in house project managers that tackle all phases of the design process. Our project managers:
- research printing, paper and online vendors, nails down specs and cost, while maintaining the budget.
- Schedules and coordinates the activities of the writers, designers, photographers, image setters, printers, binders and couriers. After the schedules are confirmed, they are tracked to be sure that no one drops a ball.
- Utilizes quality control measures to stay on track and within budget.
Design Discovery
Design Discovery was created to extract information directly form the client about the audiences goals and approach. This allows us to design specifically based on the clients’ needs and wants. This process also defines the existing branding standards or offline marketing already in place which should be followed. The design process is an integral part of developing your web site, branding or marketing campaign. While this can be the most fun part of the redesigning process, it can also be the most challenging.
Exploration
Information collected through client meetings, user groups, market research or stakeholder interviews is utilized by Ashworth Creative to develop an outline of content, to build wire frames and to outline goals. At each stage of this process, Ashworth Creative presents it to the client for approval before taking the next step.
Creative
The creative process is the stage where problems are addressed. Mood boards developed by Design Discovery and exploration stages define the art directions. This work is created in a series, with each concept representing solutions to problems outlined in previous stages.
Implementation
Production is marked by the presentation of proofs. It is this process that final copy is being set, addressing every element of the approval design – text, graphics, photos, colors – and executing technically appropriate media. At this point text is typeset into layout: graphics are created and conditioned for print or web placement: photos are shot, scanned, downloaded, or retouched: color palettes are built or specified.
The client reviews and approves each process. Corrections and changes are made until the submission for the entire project is approved for completion.
Testing – Client Training
Ashworth Creative is experienced in running focus groups and user groups to establish the audience response to multiple solutions and test what we have developed. Testing can be a very power tool if done correctly.
Analysis
Three months after your brand or web site is launched, Ashworth Creative would like to review what’s working with you and what is not.