The case: A dear friend of the Ashworth's was a major donor to the Starr Library. When she passed away, Ashworth wanted to do some design work in her honor. Our plan: Information Architecture played a large role in the website redesign. The library and Ashworth spent a lot of time organizing a site which speaks to what the users want to see, as well as sends targeting advertising messages beneficial to users. The result: The Starr Libarary website redesign gives this community space a comfortable brand while sending the right message to users. The site is easy to navigate from all angles and offers important information upfront.