The case: To develop a product catalog that would engage dental schools in the United States, promoting the use of Solar Wynn products in their clinics. Our plan: The goal of the catalog was to promote Solar Wynn as precise, responsible, and professional. Through the use of bright imagery and a clean, modern layout, Ashworth wanted to showcase the catalog as both intriguing and high-end. The result: Solar Wynn now supplies 50% of dental school clinics within the United States.