The case: To create an alumni relations piece that would increase attendance at NYU's Alumni Weekend. Our plan: The Ashworth team set out to create an interesting combo pack-like piece that attracted the attention of alumni by incorporating vibrant color schemes and a collegiate vibe. It would feature a magnet as an insert, reflecting a similar design, as well as a tear-off return postcard. The result: This project successfully resulted in an increase in Alumni Weekend registration in comparison to previous years.