The case: To create an identity, website and marketing materials which encapsulate both an organic feel along with the presence of technology. Our plan: Through mood boards and various meetings with the stakeholders, we created a plethora of different marketing materials. By using living, green imagery and a simple, modern design, the website’s goal was to create vitality while still remaining informative. Kirchhoff Green Energy’s new logo has a good juxtaposition of color, movement, sleekness and energy, which reflects the overall feel of the company. The result: Kirchhoff Green Energy is extremely pleased with the unique vibrance that their brand now possesses. While remaining separate in design, this facet of the company still ties in pleasingly well with the other divisions.