HealthAlliance - Ashworth Creative

Client: HealthAlliance

Services Rendered: | |

The case: Ashworth Creative was hired to replace all five separate facility sites with one consistent brand, which is HealthAlliance. The goal of this redesign was to easily identify which HealthAlliance campus offered which services. Our plan: With the consolidation of all facilities into one cohesively branded website, we really wanted to create something that would immediately begin building brand equity. There were numerous Information Architecture meetings and the Ashworth team worked tirelessly to develop a navigation that was easy to understand and highlighted the separate facilities' services. The result: With the HealthAlliance brand beginning to emerge, they are now able to compete with larger hospital brands. Since the creation of the website, Ashworth has designed and produced a series of ad campaigns highlighting three of their medical departments and continually looks forward to supporting HealthAlliance as they uphold their new brand.

web work