The case: After the success of our first campaign in 2012, The Gardens at Rhinebeck asked us to create an updated image that would help a younger audience connect with the brand. Our plan: We created a fresh, modern, and humorous campaign that positioned The Gardens as an escape from the hustle and bustle of the city, making it the perfect choice for a second home. The result: We created a very strong digital and print campaign and ran ads all over the best sites on the internet, as well as in local magazines. Interests in the condos increased dramatically, and they’re quickly reaching they’re selling goals.