The case: Albany Medical Center has been a long-time client of Ashworth Creative. Beginning by just creating annual reports, AMC asked Ashworth to create a website along with inventive mailers to draw in local clients. With such a request for a big draw of attention, Ashworth also suggested creating their very own Facebook page. Our plan: The goal was to create an informational logo-branded "New Movers" First-Aid kit, which was distributed to new parents. In conjunction with this marketing incentive, the Ashworth team also created a convenient and innovative Rolodex business card to be mailed to targeted local businesses. On the social media plain, AMC wanted to highlight the expansion that had been happening at the medical center since 2010. Our plan was to create a well-designed, clean and customized Facebook page that mimicked the newly developed website. The result: Ashworth assisted in communicating their central message and bring in what matters most: donor's support. We are also pleased with the customized look and feel of the AMC Facebook page and website. The expansion tab highlights the Latest Updates, Gallery, Maps & Directions and Building Guides. Between a burst of social media, web and a stellar ad campaign, AMC continues to thrive in their marketing efforts.