News

news


July 2010: Premier Medical Group

Premier Medical Group now has a new AshWorthy website up and running! Premier Medical is made up of two of the regions top speciality groups, Hudson Valley Urology and GI Associates. You can check out their new site here. We also designed their logo, and have been working on their custom stationary including business cards, letterhead and envelopes.

July 2010: Accent Communications Systems

Welcome Accent Communications Systems to the Ashworth Creative Family! We will be redesigning Accent Communications Systems' website and logo this month. Accent Communications Systems provides audio and video solutions for companies looking to improve customer experiences. You can check out their current website here.

July 2010: Craig Thomas Pest Control

We would like to give an AshWorthy welcome to our new client Craig Thomas Pest Control! Ashworth Creative will be redesigning Craig Thomas Pest Control's website this month. Craig Thomas Pest Control has been serving the Hudson Valley for over 50 years! You can check out their current website for all of your Hudson Valley pest control needs. We look forward to working on this project, and creating a longtime friendship with the Craig Thomas Pest Control family.

July 2010: Omega Institute Workshop

Bryan and Chase will be teaching a social media workshop at the Omega Institute! The Omega Institute for Holistic Studies is the nation's most trusted source for wellness and personal growth. Their Rhinebeck location offers classes, workshops, and retreats that strive to awaken the best in the human spirit. Bryan and Chase's social media workshop will teach individuals, businesses, and organizations how to tap into the potential of social media. They will present tutorials, slide shows, and hands-on-instruction for Facebook, Twitter, YouTube, and blogs. Check out the Omega Institute, and sign up for the social media workshop!

June 2010: Welcome It’s Mine! USA

Welcome It’s Mine! USA to the Ashworth Creative family! It’s Mine! USA will soon receive a new AshWorthy logo and website. It’s Mine! creates custom clothing labels, including personalized embroidered woven labels, and iron on name tapes and transfers. We look forward to working on this exciting project, stay tuned for their new site!

June 2010: New Hires

We have three new interns for the summer: Greg, Paul and Joann! Greg and Paul are our web development interns, and Joann is our marketing intern. Greg and Paul are both computer science majors at Marist College. They work diligently and attentively on any project we throw their way, including coding, website layout, and network management. Joann is an integrated marketing communications major at Ithaca College. She is responsible for all things social media including Facebook, Twitter, and our blog. We already love having our interns here, bringing fresh ideas and positive attitudes to the Ashworth team!

May 2010: Harney Teas

Ashworth will soon be developing a catalog for Harney & Sons. In February, Eve and Emma had a blast visiting the Master Tea Blenders' factory (check out the blog if you missed this update!). John Harney provided a warm experience, reinforcing one of Ashworth Creative’s core goals, which is to create a respectful, positive, warm environment in order to meet the needs of our clientele. We look forward to working with Harney & Sons on this project and hopefully in the future as well!

May 2010: Welcome Kimaya!

Ashworth Creative would like to officially welcome our new client Kimaya! Kimaya USA Inc.is a one-stop resource providing highest quality, lowest-cost electronics, accessories and fragrances. Kimaya is the North American presence of Sanwin Industries Ltd., a trading company that for decades has been providing customers global sourcing from China, and more recently selected products from India and fragrance essences from Europe. Our team has been diligently working with Kimaya to develop their brand and consumer product brands, such as Bombshell and Ayamik . In addition, we have developed websites for the overall company and consumer products.

March 2010: DRA Imaging

DRA Imaging really care about their patients, they listen to there needs and most importantly respond. When hired to design and develop DRA Imaging's newly launched website, focus groups and web user groups were conducted. With all information taken into consideration a website was built with all users in mind.

February 2010: Riverfront Marina in Newburgh

The Riverfront Marina in Newburgh, NY contacted Ashworth to design and develop a website that embodied the Marina as a destination. If any of you have recently visited the riverfront you know that this is the case. All in all we designed a logo, marketing materials and developed their website a proper launch!

January 2010: Health Alliance

As you know Ashworth Creative developed a logo and mark for HealthAlliance when HealthAlliance became the active parent of Benedictine, Kingston and Margaretville Hospitals, Mountainside Residential Care Center and Woodland Pond at New Paltz. Its hard to believe that it was over a year ago. In honor of the festivities hahv.org was launched. The site was designed and developed by Ashworth Creative.

December 2009: Starr Library

Rhinebeck is known for its many landmarks Upstate Films, The Beekman Arms, Wilderstein, The Center for Performing Arts and of course the Starr Library housed in the Rhinebeck Community Center. Visitors, year round residents and weekenders all use the Starr library as a hub for organizing events or simply browsing the shelves of some of the best reads available. Ashworth Creative has brought it altogether with a website that is both unique and simple. The Starr Library is the oldest library in the Mid-Hudson library system and it now has a simple, elegant and user friendly website. http://www.starrlibrary.org/

November 2009: Center for Spectrum Services: Brightening the lives of people with Autism.

The Center for Spectrum Services has been at the center of advancements for education for youngsters with Autism for 3 decades. The center for Spectrum Services believes that family, staff and community collaboration is the cornerstone of their success. With this core value in mind Ashworth Creative designed a logo that tackles the puzzling disease and supports the vision of the Center for Spectrum Services. centerforspectrumservices.com

October 2009: Northeast Independent School Seminar 09

Rhinebeck, New York- Oct. 19, 2009- First annual session of the Northeast Independent School Seminar 2009 is hosted by a creative team from Ashworth Creative on October 29, 10am-2pm at Dutchess Day School in Millbrook, NY.

The seminar is created by Ashworth to teach independent schools about the essentials of online marketing and how to build relationships with potential students.

The following is a list of workshops for the day:

Unlocking the secrets of search engine optimization (SEO): Ashworth Creative will help schools understand search engine optimization and how to implement it into the school's traditional marketing campaign. Paid vs. organic? Or, is a hybrid approach necessary? And, how does traditional marketing enhance a Search Engine Plan?

How to implement Facebook, Twitter and YouTube into independent school’s marketing plan: Not all social media sites are the right fit for independent schools Ashworth Creative will educate school representatives how to use social media to reach out to communities of interest and engage them in conversations.

Learn how to use a website to attract and convert visitors: A website with a bunch of information, loaded with industry speak that visitors don’t understand and lacks in interaction will not convert visitors. Ashworth Creative will give tips that help independent schools understand online strategies to turn website visitors into students.

Ashworth Creative plans to uphold this event for independent schools annually in order to discuss diverse topics. For more information or to sign up visit http://www.ashworthcreative.com/events.php?id=443284877

About Ashworth Creative: Ashworth Creative is a creative agency that calls the Hudson Valley home. With design at the heart of all it does, Ashworth strategically plans communication through website development, branding and marketing graphics that stand out and set apart. Ashworth develops programs and produces traditional and digital tools that help clients market, sell and otherwise drive their success.

October 2009: Ashworth Creative is presenting at the Showcase of Champions 2009

Poughkeepsie, New York- Sept. 20, 2009- Ashworth Creative, a Rhinebeck based creative agency, will hold free sessions about search engine optimization (SEO), websites and social media at the Showcase of Champions 2009, October 14 at the Poughkeepsie Grand Hotel.

“We want to educate local businesses how to optimize their website to attract visitors and turn them into customers,” said Eve Ashworth, account director at Ashworth.

The sessions include: 12pm session: “Make Your Website Work For You” Teaching you key online strategies to convert your website visitors into clients.

2pm session: “Search Engine Optimization” How to be found using SEO and attract potential clients to your site.

4pm session: “Social Media” How to use Twitter, Facebook and YouTube to make new contacts and grow your business.

Sign ups encouraged at http://www.ashworthcreative.com/showcase_of_champions_09.php

About Ashworth Creative:
Ashworth Creative is a Creative agency that calls the Hudson Valley home. With design at the heart of all it does, Ashworth strategically plans communication through website development, branding and marketing graphics that stand out and set apart. Ashworth develops programs and produces traditional and digital tools that help our clients market, sell and otherwise drive their success. For more information about Ashworth, please visit www.ashworthcreative.com.

September 2009: Daniel Passaro, a New Team Member

Dan aka Dan-the-man is our spiffy new web developer. He is experienced in coding websites to adhere to current web standards and is a complete dude. His expertise in web programming ensures the success of any web project that he is involved in. The cool thing is that his well designed resume was what snagged him an interview, an inside tip to all you programmers scouting out jobs in the creative industry... Dan is proof that his sneaky plan worked.

September 2009: Aysel Mamedova VanDeventer, a New Team Member

Aysel we are happy to announce, is our new Public Relations Manager here at Ashworth Creative. Aysel graduated from the University of Florida, speaks 3 languages including Azerbaijani (handy) and is getting up to speed with our online branding strategy by commenting on blogs, updating our social networking sites and soon will be writing a PR blog for Flash, Blog, Boom - so keep an eye out for that one. I'm sure she will be lending a hand on any creative projects that involve her stellar writing skills too!

September 2009: In Memorandum

Ashworth Creative has partnered with the Starr Library in Rhinebeck, NY to redesign and develop a spiffy new website. Ashworth is donating the majority of the costs for the rebuild in memory of Margaret M. Currie, a dear friend of the Ashworth family who volunteered at the library for many years. Margaret was born in 1907 and served as a WAC in WWII, upon her return to the states she attended Columbia University completing a Masters degree in Social Work. Margaret settled in Rhinebeck upon her retirement however stayed busy integrating a Freinds program for NY prison inmates and was an avid reader and garderner. "We feel blessed to have known Margaret for 23 years of her 101 year life, we miss her greatly and feel proud that her name be associated with this project". -Eve Ashworth

August 2009: Rest = Productivity

All members of Ashworth Creative are back in action after taking a short jaunt to California and the Connecticut coast. Bryan spent a week enjoying San Francisco and Los Angeles with his family and friends and the Ashworth's spent time on the beaches of Niantic, Connecticut and Lewes, Delaware. Needless to say we're all relaxed and ready to develop more creative solutions for our clients.

July 2009: Presenting "Bridge the Gap"

A seminar is in the works for October that is geared toward private schools. Our "Bridge the Gap" workshop will educate private school administrators on how to integrate communication throughout their website, print materials, branding, social media and positioning in order to achieve standard and consistency. Check back for more details.

July 2009: Seminar Lineup

In the coming months, Ashworth Creative will be presenting the following seminars:
September 24 - Rhinebeck Chamber of Commerce
September 30 - DCC Women's Leadership Alliance

We will also be conducting workshops on Search engine optimization, Digital branding and Web marketing in Poughkeepsie, NY in October. Check back for more details.

July 2009: School Guide Success

We came, we created, we accomplished. After Ashworth Creative developed and designed a peice for School Guide Publications, a comprehensive publication about colleges, received a record number of advertisers.

"The 4-color brochure was one of the most professional looking materials we have used. Our response rate was, by far, the best I have experienced in over twenty years using direct mail. Job well done!"

-Myles Ridder
President and Publisher
School Guide Publications

June 2009: Dutchess Day School – Branding & Website

Ashworth Creative recently completed the branding and redesign of the Dutchess Day School website. Dutchess Day School is an independent preschool – grade 8 school serving, Dutchess, Ulster, Litchfield and Columbia counties. This project included defining the school’s core message, establishing a tagline, updating the logo and a complete revamp of the website. The staff at Dutchess Day School cannot emphasize enough how delighted they are with the entire project. The new look can be seen here.

March 2009: Consumer Reports – Landing Page

Ashworth Creative continues to art direct the landing pages of consumerreports.org. We have contributed to the success of 2 launches directing users to the areas of the site that they wish to visit. Each landing page is designed, coded and delivered to Consumer Reports to upload to their site.

March 2009: NYSACAC Workshop

Ashworth will be presenting a workshop at this year’s NYSACAC (New York State Association for College Admission Counseling). Attendees will be introduced to Ashworth Creative’s FLASHBULB™ – a practical approach developed from helping companies extend beyond traditional marketing into social networks, blogging, podcasting, Web video, SEO and RSS.

January 2009: Manhattanvile College

A home away from home for 2100 students in Purchase, NY hired Ashworth Creative to research and develop their search piece and College Viewbook. The search piece hit mailboxes of potential Students in February and requests for viewbooks are flooding in fast and furious.

December 2008: We won an award

Recognition is really nice. Needless to say, we were thrilled to hear that GTI received 2 awards from the IAPHC International Gallery Awards. Gold for the PDV brochure and Silver for the Full-Line brochure both designed and edited by Ashworth Creative.

November 2008: Abilities First

Recently, Ashworth Creative partnered with Rehab Programs to develop the non-profit organization’s brand and website. Rehab Programs, an 11 location organization in Dutchess County, serves people with disabilities of all age groups. The organization is a community of teachers, social workers and people motivated by being part of something important and bigger than themselves.

October 2008: DRA Imaging

Ashworth has partnered with DRA Imaging to develop and design a new patient centered website. “At DRA, we have always taken patient care very seriously, talking and listening to our patients and taking their views on board. Over the last few weeks, we have conducted a series of research programs and the results will influence the new website design and content.” – Susan Peterkin, Marketing Director, DRA Imaging.

September 2008: Dutchess Day School

Ashworth has partnered with Dutchess Day School to respond to a recent market analysis report. “The Ashworth team is proud and excited to work with such a prominent organization within our local community” says Chase Evans, project Manager at Ashworth Creative. Ashworth will be developing a branding document, unifying all marketing materials and re designing a website enhancing, teacher, parent and student communication.

August 2008: Bryan, a New Team Member

In August, Ashworth welcomed Bryan Welfel to their growing team. He is a senior at Marist College and is the co-founder of egoboxes.com. His passions include: information systems design, finding new opportunities for businesses, and creating solutions for customers that they never knew they needed but once they have, they cannot live without. Bryan is very involved with the web development community, having associates from New York all the way to India. He is looking forward to his projects with Ashworth and hopefully a great ski season as well.

August 2008: Chatsworth

Isaac and Eve recently returned from their annual trip to England – “Each year, as the boys get a little older, we are able to do more educational trips – some of which are to historical houses educating the family on the traditions of British culture”, said Eve. Chatsworth House was a particular favorite for its modern contemporary sculpture that is on display in the beautiful Chatsworth gardens until November 2, 2008. Both Pride and Prejudice and The Duchess were filmed there. The Ashworths also went to see Lyme Park and Tatton House. Check out chatsworth.org for more info about Chatsworth. To peruse Hudson Valley Historical Sites, check out: hudsonvalley.org.

August 2008: Cody, a New Team Member

Ashworth has welcomed Cody Schatzle to their team, the now-youngest member. Cody brings his clever design skills and web knowledge to the table. He’s a full-time student at SUNY New Paltz (working on his Thesis, soon to get his BFA) and also works two jobs, including Ashworth, a total of over 60 hours per week. How lazy.

“Design is my weapon of choice. I am here to destroy everything.”, says Cody of his work.

June 2008: NLGB Selina Van Der Geest

Interior designer Selina van der Geest, “an oudoorsy Briton with impeccable taste,” states Elle Décor in their article about the house Selina decorated for Frederic Fekkai, hired Ashworth Creative to redesign a website to showcase her projects and original steel furniture. Selina had projects published in Elle Décor in June and July, so well organized press articles that were readable on the web was a priority. The result: A clean, simple, and organized site that receives rave reviews from home as well as across the pond.

May 2008: AIGA Conference

As you know from the symbol displayed on our homepage, we are proud members of AIGA, the professional association for design. This year, Ashworth Creative attended a design conference at the Times Center in New York City where some of the nations most recognized graphic Designers and Project Managers presented. “The whole team came together to learn new techniques and strategies to better our quality of service to our unique client base” said Isaac.

April 2008: New Office

We completed our office move from Salt Point, NY to Rhinebeck, NY. Our move started in January and for a few months both locations were utilized to make the transition easy, but now the whole Ashworth Creative team works out of the Rhinebeck location. The new studio is located up on a hill with beautiful views of nature and big windows for all to be inspired. We are also enjoying our new bigger conference room and the ability to accommodate more employees as we keep growing. All are welcome to stop by.

March 2008: Brand Makeover for Page Park Associates

Ashworth Creative of Rhinebeck, NY announced today that they have begun working with Page Park Associates, of Poughkeepsie, NY. Ashworth will look to sharpen the image of Page through a redesign of their logo and creation of a website

The work has already started with a new logo design, which will allow Page to raise their profile.

Page Park Associates are a commercial real estate development company, currently leasing over 500,000 square feet of space to government, not-for-profits, and medical and banking operations. They acquire and develop quality properties in an effort to create innovative solutions for the mutual benefit of their clients and investors.

February 2008: New Client – DRA Imaging

Ashworth Creative recently won a bid to redesign and develop the DRA Imaging website. DRA Imaging is the leading diagnostic imaging group in the Hudson Valley. DRA has three independent office sites as well as 18 physicians, 4 physician assistants and over 130 support staff members. The growth and success of their outpatient services has enabled DRA to acquire the most advanced diagnostic imaging tools available in the region.

January 2008: New Partnership with BEST*

We have begun working with the Best Company Ever, Inc. Yes that is their name but you can call them Best for short. Best is a creative utility company that specializes in production and live action directing along with all of the trimmings. They create and fully execute content for commercial broadcast and web campaigns. Ashworth Creative looks forward to many future collaborative projects.

December 2007: New Client – GTI Graphic Technology

GTI Graphic Technology, Inc (GTI) of Newburgh, NY is Ashworth Creative’s newest client. Ashworth will sharpen the image of GTI through a marketing assessment, and the redesign of their logo. GTI develops and manufactures color-appraisal viewing systems (commonly known as light boxes) that match international standards, enabling precision communication and the accurate and faithful reproduction of colors. GTI has been located in Newburgh, NY for 32 years. They send their products worldwide; working with well over 300 dealers and distributors.

November 2007: New Client

Ashworth creative will be involved with designing, printing, and mailing the Dental School’s Alumni Reunion materials for 2008. Through the use of strong design and well thought out goals, all parties plan on this project being successful. Columbia University is one of the top academic and research institutions in the world, conducting pathbreaking research in medicine, science, the arts, and the humanities. It includes three undergraduate schools, thirteen graduate and professional schools, and a school of continuing education.

October 2007: New Partnership

We have begun working with JMC Marketing Communications & PR of Kingston, NY. One of JMC specialties is business-to-business communications. They also have the ability to provide international services through its 32 affiliates in 50 offices worldwide. Ashworth Creative looks forward to the completion of its first joint project together, a targeted business to business tradeshow brochure, due to be finished in January 08.