Malcarne Contracting Branding Project
THE CASE This builder wanted a look that would be comfortable and unforgettable in the eyes of clients and viewers.
OUR PLAN we wanted to give them a brand that would quickly be associated with contracting and have that follow through all the materials that were put out.
THE RESULTA brand that is quickly recognized as the area's leading residential green builder.
Malcarne Contracting Branding Project
THE CASE This builder wanted a look that would be comfortable and unforgettable in the eyes of clients and viewers.
OUR PLAN we wanted to give them a brand that would quickly be associated with contracting and have that follow through all the materials that were put out.
THE RESULTA brand that is quickly recognized as the area's leading residential green builder.
Malcarne Contracting Branding Project
THE CASE This builder wanted a look that would be comfortable and unforgettable in the eyes of clients and viewers.
OUR PLAN we wanted to give them a brand that would quickly be associated with contracting and have that follow through all the materials that were put out.
THE RESULTA brand that is quickly recognized as the area's leading residential green builder.
Malcarne Contracting Branding Project
THE CASE This builder wanted a look that would be comfortable and unforgettable in the eyes of clients and viewers.
OUR PLAN we wanted to give them a brand that would quickly be associated with contracting and have that follow through all the materials that were put out.
THE RESULTA brand that is quickly recognized as the area's leading residential green builder.
GTI Branding Project
THE CASE GTI is the leader in developing and manufacturing color appraisal viewing systems (commonly known as light boxes). They needed to update the 32-year-old image that has kept them at the forefront of their industry but was being threatened by competitors.
OUR PLAN We want to keep the same GTI look but update it to give it a sharp, simple and timeless feel. As a brand should be, we needed this look to work consistently on all the mediums used by the client.
THE RESULT The new logo and tagline have set the pace for GTI's marketing efforts. The new look represents the best choice for controlled color viewing products.
GTI Branding Project
THE CASE GTI is the leader in developing and manufacturing color appraisal viewing systems (commonly known as light boxes). They needed to update the 32-year-old image that has kept them at the forefront of their industry but was being threatened by competitors.
OUR PLAN We want to keep the same GTI look but update it to give it a sharp, simple and timeless feel. As a brand should be, we needed this look to work consistently on all the mediums used by the client.
THE RESULT The new logo and tagline have set the pace for GTI's marketing efforts. The new look represents the best choice for controlled color viewing products.
GTI Branding Project
THE CASE GTI is the leader in developing and manufacturing color appraisal viewing systems (commonly known as light boxes). They needed to update the 32-year-old image that has kept them at the forefront of their industry but was being threatened by competitors.
OUR PLAN We want to keep the same GTI look but update it to give it a sharp, simple and timeless feel. As a brand should be, we needed this look to work consistently on all the mediums used by the client.
THE RESULT The new logo and tagline have set the pace for GTI's marketing efforts. The new look represents the best choice for controlled color viewing products.
Abilities First Branding Project
THE CASE Abilities First needed to change their name, Rehab Programs to reposition themselves as the leading agency serving people with disabilities and their families.
OUR PLAN Gathered ideas of the group and come up with names, taglines and words that eventually led to Abilities First. Developed marketing materials, website and a stationary system using the branding guide developed by Ashworth Creative.
THE RESULT Has attracted local media and new clients and is leading its competition to make positive changes in the community and beyond.
Abilities First Branding Project
THE CASE Abilities First needed to change their name, Rehab Programs to reposition themselves as the leading agency serving people with disabilities and their families.
OUR PLAN Gathered ideas of the group and come up with names, taglines and words that eventually led to Abilities First. Developed marketing materials, website and a stationary system using the branding guide developed by Ashworth Creative.
THE RESULT Has attracted local media and new clients and is leading its competition to make positive changes in the community and beyond.
Gemark Branding Project
THE CASE Refresh and re-energize the 20 year old precious-metal recovery company
OUR PLAN Researched Gemark, precious-metal recovery and it's unique benefits through questionnaires and interviews with the main stakeholders. Developed mood boards to identify the style and iconic mark the major stakeholders were looking develop.
THE RESULT Larger market share and recognized growth within the industry for Gemark. Logo is recognized nationally by the industry. A continued business relationship with Gemark in creating corporate communications, online marketing and print advertising
Gemark Branding Project
THE CASE Refresh and re-energize the 20 year old precious-metal recovery company
OUR PLAN Researched Gemark, precious-metal recovery and it's unique benefits through questionnaires and interviews with the main stakeholders. Developed mood boards to identify the style and iconic mark the major stakeholders were looking develop.
THE RESULT Larger market share and recognized growth within the industry for Gemark. Logo is recognized nationally by the industry. A continued business relationship with Gemark in creating corporate communications, online marketing and print advertising
Gemark Branding Project
THE CASE Refresh and re-energize the 20 year old precious-metal recovery company
OUR PLAN Researched Gemark, precious-metal recovery and it's unique benefits through questionnaires and interviews with the main stakeholders. Developed mood boards to identify the style and iconic mark the major stakeholders were looking develop.
THE RESULT Larger market share and recognized growth within the industry for Gemark. Logo is recognized nationally by the industry. A continued business relationship with Gemark in creating corporate communications, online marketing and print advertising
Abilities First Website Project
THE CASE To keep Abilities First front and center and invite clients and potential clients back to the website
OUR PLAN The Content Management System implemented had to be cost effective, simple to use, and built to current web standards
THE RESULT Has attracted local media and new clients
Abilities First Website Project
THE CASE To keep Abilities First front and center and invite clients and potential clients back to the website
OUR PLAN The Content Management System implemented had to be cost effective, simple to use, and built to current web standards
THE RESULT Has attracted local media and new clients
Abilities First Website Project
THE CASE To keep Abilities First front and center and invite clients and potential clients back to the website
OUR PLAN The Content Management System implemented had to be cost effective, simple to use, and built to current web standards
THE RESULT Has attracted local media and new clients
Abilities First Website Project
THE CASE To keep Abilities First front and center and invite clients and potential clients back to the website
OUR PLAN The Content Management System implemented had to be cost effective, simple to use, and built to current web standards
THE RESULT Has attracted local media and new clients
Keystone Website Project
THE CASE To design a clean and simple site that is easy to navigate. To develop a site that is easy to update and add to as the company grows. Show off new branding - also designed by Ashworth Creative
OUR PLAN Competitor sites were researched and evaluated. Interviews were conducted with stakeholders. The site was coded in PHP adhering to current web standards. Clean images and value propositions were developed
THE RESULT Keystone is attracting more and more global clients through its simple and timeless design.
Keystone Website Project
THE CASE To design a clean and simple site that is easy to navigate. To develop a site that is easy to update and add to as the company grows. Show off new branding - also designed by Ashworth Creative
OUR PLAN Competitor sites were researched and evaluated. Interviews were conducted with stakeholders. The site was coded in PHP adhering to current web standards. Clean images and value propositions were developed
THE RESULT Keystone is attracting more and more global clients through its simple and timeless design.
Keystone Website Project
THE CASE To design a clean and simple site that is easy to navigate. To develop a site that is easy to update and add to as the company grows. Show off new branding - also designed by Ashworth Creative
OUR PLAN Competitor sites were researched and evaluated. Interviews were conducted with stakeholders. The site was coded in PHP adhering to current web standards. Clean images and value propositions were developed
THE RESULT Keystone is attracting more and more global clients through its simple and timeless design.
G. Brian Karas Website Project
THE CASE This award-winning children's book author illustrator needed a tool to use to show clients work he has done.
OUR PLAN The design challenge with this piece was to create a website that would graphically mirror his artwork.
THE RESULT Brian now carries a lighter load to his business meetings.
G. Brian Karas Website Project
THE CASE This award-winning children's book author illustrator needed a tool to use to show clients work he has done.
OUR PLAN The design challenge with this piece was to create a website that would graphically mirror his artwork.
THE RESULT Brian now carries a lighter load to his business meetings.
G. Brian Karas Website Project
THE CASE This award-winning children's book author illustrator needed a tool to use to show clients work he has done.
OUR PLAN The design challenge with this piece was to create a website that would graphically mirror his artwork.
THE RESULT Brian now carries a lighter load to his business meetings.
Kirchhoff Website Project
THE CASE This award-winning children's book author illustrator needed a tool to use to show clients work he has done.
OUR PLAN The design challenge with this piece was to create a website that would graphically mirror his artwork.
THE RESULT Brian now carries a lighter load to his business meetings.
Kirchhoff Website Project
THE CASE Kirchhoff is the leading construction company in the Hudson Valley. As such they needed a premier website to show their services.
OUR PLAN With such a large number of projects and industries they serve, the website needed to be well organized for the user to navigate. Also high on the client's list of requests was having a responsive content management system in place.
THE RESULT A premier website for a premier company that has attracted 50% more users than their old site.
Kirchhoff Website Project
THE CASE Kirchhoff is the leading construction company in the Hudson Valley. As such they needed a premier website to show their services.
OUR PLAN With such a large number of projects and industries they serve, the website needed to be well organized for the user to navigate. Also high on the client's list of requests was having a responsive content management system in place.
THE RESULT A premier website for a premier company that has attracted 50% more users than their old site.
Gemark Website Project
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company to make them stand out from the crowd.
OUR PLAN We designed a website that is the perfect tool and resource for Gemark's current and potential clients.
THE RESULT A website that is well known throughout this international industry.
Gemark Website Project
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company to make them stand out from the crowd.
OUR PLAN We designed a website that is the perfect tool and resource for Gemark's current and potential clients.
THE RESULT A website that is well known throughout this international industry.
Gemark Website Project
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company to make them stand out from the crowd.
OUR PLAN We designed a website that is the perfect tool and resource for Gemark's current and potential clients.
THE RESULT A website that is well known throughout this international industry.
Suh'dutsing Website Project
THE CASE Develop fresh content for the site that optimized keywords. To design a site that reflected the innovative qualities that are the DNA of Suh'dutsing.
OUR PLAN Competitor sites were researched and evaluated. Virtual Information Architecture meetings were held to determine sitemap and wireframe structure. Keywords were identified before content was developed optimizing organic search engine rankings.
THE RESULT Suh'dutsings site has just gone live with rave reviews from Suh'dutsing Technologies and their clients. Check back in 3 months to follow up on our review.
Suh'dutsing Website Project
THE CASE Develop fresh content for the site that optimized keywords. To design a site that reflected the innovative qualities that are the DNA of Suh'dutsing.
OUR PLAN Competitor sites were researched and evaluated. Virtual Information Architecture meetings were held to determine sitemap and wireframe structure. Keywords were identified before content was developed optimizing organic search engine rankings.
THE RESULT Suh'dutsings site has just gone live with rave reviews from Suh'dutsing Technologies and their clients. Check back in 3 months to follow up on our review.
Suh'dutsing Website Project
THE CASE Develop fresh content for the site that optimized keywords. To design a site that reflected the innovative qualities that are the DNA of Suh'dutsing.
OUR PLAN Competitor sites were researched and evaluated. Virtual Information Architecture meetings were held to determine sitemap and wireframe structure. Keywords were identified before content was developed optimizing organic search engine rankings.
THE RESULT Suh'dutsings site has just gone live with rave reviews from Suh'dutsing Technologies and their clients. Check back in 3 months to follow up on our review.
GTI Advertisments Project
THE CASE GTI is the leader in developing and manufacturing color appraisal viewing systems (commonly known as light boxes). They needed an ad campaign that reflected the need to purchase a light box.
OUR PLAN To use nature as a positive sales tool. Through sharp copy coupled with the right graphics we portrayed how animals in their natural environment need the right color to survive.
THE RESULT GTI has strengthened their position as the leader in developing and manufacturing color appraisal viewing systems, and they are helping their clients protect themselves from the dangers of poor color appraisal.
GTI Advertisments Project
THE CASE GTI is the leader in developing and manufacturing color appraisal viewing systems (commonly known as light boxes). They needed an ad campaign that reflected the need to purchase a light box.
OUR PLAN To use nature as a positive sales tool. Through sharp copy coupled with the right graphics we portrayed how animals in their natural environment need the right color to survive.
THE RESULT GTI has strengthened their position as the leader in developing and manufacturing color appraisal viewing systems, and they are helping their clients protect themselves from the dangers of poor color appraisal.
GTI Advertisments Project
THE CASE GTI is the leader in developing and manufacturing color appraisal viewing systems (commonly known as light boxes). They needed an ad campaign that reflected the need to purchase a light box.
OUR PLAN To use nature as a positive sales tool. Through sharp copy coupled with the right graphics we portrayed how animals in their natural environment need the right color to survive.
THE RESULT GTI has strengthened their position as the leader in developing and manufacturing color appraisal viewing systems, and they are helping their clients protect themselves from the dangers of poor color appraisal.
GTI Advertisments Project
THE CASE GTI is the leader in developing and manufacturing color appraisal viewing systems (commonly known as light boxes). They needed an ad campaign that reflected the need to purchase a light box.
OUR PLAN To use nature as a positive sales tool. Through sharp copy coupled with the right graphics we portrayed how animals in their natural environment need the right color to survive.
THE RESULT GTI has strengthened their position as the leader in developing and manufacturing color appraisal viewing systems, and they are helping their clients protect themselves from the dangers of poor color appraisal.
Consumer Reports Advertisments Projects
THE CASE To design a simple and clean advertisement. Develop new copy to create an ad campaign.
OUR PLAN Research competitors, target market and decision makers at Consumer Reports. Developed benefits and value propositions.
THE RESULT Ashworth's Ad was chosen and developed resulting in a surge of online subscriptions.
POWR Against Tobacco Advertisements Project
THE CASE To educate landlords that they are able to have smoke-free building for tenants. To educate tenants that it is their right to live in smoke-free buildings. To communicate the positives of living within a building without secondhand smoke.
OUR PLAN Presented concepts for an ad campaign: targeting tenants and another targeting landlords. Designed the ads to fit in different types of print media.
THE RESULT Tobacco coalitions throughout the state loved the ads. The ads were published not only by POWR Against Tobacco, but by other coalitions throughout New York State
Phoenix Rising Restaurant Advertisements Project
THE CASE A new restaurant with distinct style and flair, wanted ads to convey that to the visitors in Rhinebeck.
OUR PLAN We centered in on the idea of the Phoenix and concentrated the ad with color, to stimulate the eye and taste buds.
THE RESULT Satisfied appetites and bank accounts.
Gemark Advertisements Project
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company to make them stand out from the crowd.
OUR PLAN We wanted to show the diversity and difference in options through three different ads but yet keep consistency throughout and allow the Gemark brand permeate through individual's minds.
THE RESULT Gemark has been able to develop new business and partnerships throughout the east coast and has been able to open their first plant on the west coast.
Gemark Advertisements Project
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company to make them stand out from the crowd.
OUR PLAN We wanted to show the diversity and difference in options through three different ads but yet keep consistency throughout and allow the Gemark brand permeate through individual's minds.
THE RESULT Gemark has been able to develop new business and partnerships throughout the east coast and has been able to open their first plant on the west coast.
Gemark Advertisements Project
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company to make them stand out from the crowd.
OUR PLAN We wanted to show the diversity and difference in options through three different ads but yet keep consistency throughout and allow the Gemark brand permeate through individual's minds.
THE RESULT Gemark has been able to develop new business and partnerships throughout the east coast and has been able to open their first plant on the west coast.
Vassar Brothers Medical Center Advertisements Project
THE CASE Vassar Brothers wanted to create a more personal and welcoming relationship with the community.
OUR PLAN Using the headline, "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading Medical Center in the area.
Vassar Brothers Medical Center Advertisements Project
THE CASE Vassar Brothers wanted to create a more personal and welcoming relationship with the community.
OUR PLAN Using the headline, "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading Medical Center in the area.
Vassar Brothers Medical Center Advertisements Project
THE CASE Vassar Brothers wanted to create a more personal and welcoming relationship with the community.
OUR PLAN Using the headline, "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading Medical Center in the area.
Vassar Brothers Medical Center Advertisements Project
THE CASE Vassar Brothers wanted to create a more personal and welcoming relationship with the community.
OUR PLAN Using the headline, "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading Medical Center in the area.
Northern Dutchess Hospital
THE CASE Northern Dutchess needed a creative way to present their annual data in a way that would be appreciated by the donors.
OUR PLAN We created the annual report to be different from anything they had ever seen by developing it into a large tri-fold folder with a removable report to the community.
THE RESULT An Aster Award for design and a piece that is still fond in the hearts of Northern Dutchess Hospital.
Northern Dutchess Hospital
THE CASE Northern Dutchess needed a creative way to present their annual data in a way that would be appreciated by the donors.
OUR PLAN We created the annual report to be different from anything they had ever seen by developing it into a large tri-fold folder with a removable report to the community.
THE RESULT An Aster Award for design and a piece that is still fond in the hearts of Northern Dutchess Hospital.
Albany Medical Center
THE CASE Albany Medical Center presented the challenge of creating a new bright, fresh, and clean look to their annual report to Ashworth Creative.
OUR PLAN Both pieces needed to identify themselves with as separate, but also needed to graphically be connected, as to work on their own or together.
THE RESULT The look and feel of the Annual Report and Report of Gifts has helped to communicate Albany Medical Center's central message and bring in what matters most to survival: donor's support.
Albany Medical Center
THE CASE Albany Medical Center presented the challenge of creating a new bright, fresh, and clean look to their annual report to Ashworth Creative.
OUR PLAN Both pieces needed to identify themselves with as separate, but also needed to graphically be connected, as to work on their own or together.
THE RESULT The look and feel of the Annual Report and Report of Gifts has helped to communicate Albany Medical Center's central message and bring in what matters most to survival: donor's support.
Albany Medical Center
THE CASE Albany Medical Center presented the challenge of creating a new bright, fresh, and clean look to their annual report to Ashworth Creative.
OUR PLAN Both pieces needed to identify themselves with as separate, but also needed to graphically be connected, as to work on their own or together.
THE RESULT The look and feel of the Annual Report and Report of Gifts has helped to communicate Albany Medical Center's central message and bring in what matters most to survival: donor's support.
Albany Medical Center
THE CASE Albany Medical Center presented the challenge of creating a new bright, fresh, and clean look to their annual report to Ashworth Creative.
OUR PLAN Both pieces needed to identify themselves with as separate, but also needed to graphically be connected, as to work on their own or together.
THE RESULT The look and feel of the Annual Report and Report of Gifts has helped to communicate Albany Medical Center's central message and bring in what matters most to survival: donor's support.
Albany Medical Center
THE CASE Albany Medical Center presented the challenge of creating a new bright, fresh, and clean look to their annual report to Ashworth Creative.
OUR PLAN Both pieces needed to identify themselves with as separate, but also needed to graphically be connected, as to work on their own or together.
THE RESULT The look and feel of the Annual Report and Report of Gifts has helped to communicate Albany Medical Center's central message and bring in what matters most to survival: donor's support.
Albany Medical Center
THE CASE Albany Medical Center presented the challenge of creating a new bright, fresh, and clean look to their annual report to Ashworth Creative.
OUR PLAN Both pieces needed to identify themselves with as separate, but also needed to graphically be connected, as to work on their own or together.
THE RESULT The look and feel of the Annual Report and Report of Gifts has helped to communicate Albany Medical Center's central message and bring in what matters most to survival: donor's support.
Vassar Brothers Medical Center
Manhattanville College
THE CASE To develop a Search piece and Viewbook. To engage both Potential Students and their parents.
OUR PLAN Research was gathered on each generation we would be engaging and how they make decisions. Interviews were conducted involving current students, faculty, college president and admissions staff.
THE RESULT This piece has received reviews from some of the most respected designers in the nation. Faculty, Staff and Admissions Staff were thrilled with both design and content
Manhattanville College
THE CASE To develop a Search piece and Viewbook. To engage both Potential Students and their parents.
OUR PLAN Research was gathered on each generation we would be engaging and how they make decisions. Interviews were conducted involving current students, faculty, college president and admissions staff.
THE RESULT This piece has received reviews from some of the most respected designers in the nation. Faculty, Staff and Admissions Staff were thrilled with both design and content
Four Movements in Design
THE CASE This is a promotional piece we did to celebrate the four major movements in design.
OUR PLAN The creative challenge with this piece was to bring together four different movements into one piece.
THE RESULT This piece has received reviews from some of the most respected designers in the nation.
Four Movements in Design
THE CASE This is a promotional piece we did to celebrate the four major movements in design.
OUR PLAN The creative challenge with this piece was to bring together four different movements into one piece.
THE RESULT This piece has received reviews from some of the most respected designers in the nation.
Health Quest
THE CASE An international dental laboratory needed a product catalog to engage dental schools in the United States to use their products in their clinics.
OUR PLAN The catalog needed to market to the representatives at the clinics to position Solar Wynn as a precise, responsible and professional.
THE RESULT With the help of the product catalog, Solar Wynn was able to begin supplying 50% of the dental school clinics within the United States.
Solarwynn Project
THE CASE An international dental laboratory needed a product catalog to engage dental schools in the United States to use their products in their clinics.
OUR PLAN The catalog needed to market to the representatives at the clinics to position Solar Wynn as a precise, responsible and professional.
THE RESULT With the help of the product catalog, Solar Wynn was able to begin supplying 50% of the dental school clinics within the United States.
Solarwynn Project
THE CASE An international dental laboratory needed a product catalog to engage dental schools in the United States to use their products in their clinics.
OUR PLAN The catalog needed to market to the representatives at the clinics to position Solar Wynn as a precise, responsible and professional.
THE RESULT With the help of the product catalog, Solar Wynn was able to begin supplying 50% of the dental school clinics within the United States.
Vassar Brothers Project
THE CASE To develop a campaign to engage new movers to visit/tour the hospital. A first Aid Kit was integrated into the campaign.
OUR PLAN A 3 pronged campaign was executed via mail. 2 postcards that suggested a course of action by the recipient. A substantial first aid kit was mailed to each mover.
THE RESULT The Hospital saw an increase in visits to the hospital. Raised community awareness about the hospital
Gemark Sales Collateral
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company to make them stand out from the crowd.
OUR PLAN Above anything else we wanted to keep consistent the look we are using to brand Gemark, so we employed this same look to be congruent with other finished pieces.
THE RESULT A brand that is well known nationwide within its industry.
NYU College of Dentistry
THE CASE To create an Alumni relations piece that would up attendance to NYU's Alumni weekend. To include an attached magnet and tear off return postcard.
OUR PLAN Create an interesting piece that attracted attention. Incorporated a magnet as an insert that reflected similar design. Design, print and mail.
THE RESULT An increase an alumni weekend registration.
NYU College of Dentistry
THE CASE To create an Alumni relations piece that would up attendance to NYU's Alumni weekend. To include an attached magnet and tear off return postcard.
OUR PLAN Create an interesting piece that attracted attention. Incorporated a magnet as an insert that reflected similar design. Design, print and mail.
THE RESULT An increase an alumni weekend registration.
Ashworth Creative Project
THE CASE We needed a simple marketing piece to exihibit our range of services we offer.
OUR PLAN We wanted the piece to be an effective mailer and a simple leave behind. The postcards were all mailed separately and with the extras have been adhered together for a simple leave behind piece.
THE RESULT These postcards have received a lot of compliments and have turned around new business.
