Malcarne Contracting
THE CASE To create a comfortable look that would be unforgettable in the eyes of clients and viewers.
OUR PLAN We planned to develop a brand that would quickly be associated with contracting throughout all the materials that were put out.
THE RESULTThe Malcarne Contracting brand is quickly recognized as the area's leading residential green builder.
Malcarne Contracting
THE CASE To create a comfortable look that would be unforgettable in the eyes of clients and viewers.
OUR PLAN We planned to develop a brand that would quickly be associated with contracting throughout all the materials that were put out.
THE RESULTThe Malcarne Contracting brand is quickly recognized as the area's leading residential green builder.
Malcarne Contracting
THE CASE To create a comfortable look that would be unforgettable in the eyes of clients and viewers.
OUR PLAN We planned to develop a brand that would quickly be associated with contracting throughout all the materials that were put out.
THE RESULTThe Malcarne Contracting brand is quickly recognized as the area's leading residential green builder.
Malcarne Contracting
THE CASE To create a comfortable look that would be unforgettable in the eyes of clients and viewers.
OUR PLAN We planned to develop a brand that would quickly be associated with contracting throughout all the materials that were put out.
THE RESULTThe Malcarne Contracting brand is quickly recognized as the area's leading residential green builder.
GTI
THE CASE To update the 32-year-old image that has kept GTI at the forefront of its industry but was being threatened by competitors.
OUR PLAN We wanted to keep the same GTI look but update it to give it a sharp, simple and timeless feel. As a brand should be, the look needed to work consistently on all the mediums used by the client.
THE RESULT The new logo and tagline have set the pace for GTI's marketing efforts.
GTI
THE CASE To update the 32-year-old image that has kept GTI at the forefront of its industry but was being threatened by competitors.
OUR PLAN We wanted to keep the same GTI look but update it to give it a sharp, simple and timeless feel. As a brand should be, the look needed to work consistently on all the mediums used by the client.
THE RESULT The new logo and tagline have set the pace for GTI's marketing efforts.
GTI
THE CASE To update the 32-year-old image that has kept GTI at the forefront of its industry but was being threatened by competitors.
OUR PLAN We wanted to keep the same GTI look but update it to give it a sharp, simple and timeless feel. As a brand should be, the look needed to work consistently on all the mediums used by the client.
THE RESULT The new logo and tagline have set the pace for GTI's marketing efforts.
Abilities First
THE CASE To reposition what was then known as Rehab First as the leading agency serving people with disabilities and their families.
OUR PLAN As a group, we brainstormed names, taglines, and words, eventually leading to Abilities First. We then developed marketing materials, website, and a stationary system using the branding guide developed by Ashworth Creative.
THE RESULT Abilities First has attracted local media and new clients, and is currently leading its competition in making positive changes in the community and beyond.
Abilities First
THE CASE To reposition what was then known as Rehab First as the leading agency serving people with disabilities and their families.
OUR PLAN As a group, we brainstormed names, taglines, and words, eventually leading to Abilities First. We then developed marketing materials, website, and a stationary system using the branding guide developed by Ashworth Creative.
THE RESULT Abilities First has attracted local media and new clients, and is currently leading its competition in making positive changes in the community and beyond.
Gemark
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company.
OUR PLAN Through questionnaires and interviews with the main stakeholders, we developed mood boards to identify the style and iconic mark the Gemark was looking to develop.
THE RESULT Gemark's new logo is recognized nationally in the industry, and the company is enjoying a larger market share. Ashworth Creative maintains a continued business relationship with Gemark, creating corporate communications, online marketing, and print advertising.
Gemark
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company.
OUR PLAN Through questionnaires and interviews with the main stakeholders, we developed mood boards to identify the style and iconic mark the Gemark was looking to develop.
THE RESULT Gemark's new logo is recognized nationally in the industry, and the company is enjoying a larger market share. Ashworth Creative maintains a continued business relationship with Gemark, creating corporate communications, online marketing, and print advertising.
Gemark
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company.
OUR PLAN Through questionnaires and interviews with the main stakeholders, we developed mood boards to identify the style and iconic mark the Gemark was looking to develop.
THE RESULT Gemark's new logo is recognized nationally in the industry, and the company is enjoying a larger market share. Ashworth Creative maintains a continued business relationship with Gemark, creating corporate communications, online marketing, and print advertising.
Marc Molinaro
THE CASE To create a website for Marc Molinaro, a candidate running for Dutchess County Executive. The site needed to be constantly updated and possess a strong political orientation, which sets him apart from his competitors.
OUR PLAN Molinaro let us roll with this project in terms of design, however we had information architecture meetings to develop the sitemap that would be easy for supporters to navigate.
THE RESULT Marc Molinaro has been getting steady support as the site continues to expand and update. With the simple wordpress backend attached to the site, the Molinaro team can easily make news, photo, and copy updates from anywhere.
Marc Molinaro
THE CASE To create a website for Marc Molinaro, a candidate running for Dutchess County Executive. The site needed to be constantly updated and possess a strong political orientation, which sets him apart from his competitors.
OUR PLAN Molinaro let us roll with this project in terms of design, however we had information architecture meetings to develop the sitemap that would be easy for supporters to navigate.
THE RESULT Marc Molinaro has been getting steady support as the site continues to expand and update. With the simple wordpress backend attached to the site, the Molinaro team can easily make news, photo, and copy updates from anywhere.
Hahv
THE CASE Ashworth Creative was hired to replace all five separate facility sites with one consistent brand, which is HealthAlliance. The goal of this redesign was to easily identify which HealthAlliance campus offered which service.
OUR PLAN With the consolidation of all the facilities into one cohesively branded website, we really wanted to create something that would immediately begin building brand equity. There were numerous information architecture meetings and the Ashworth team worked tirelessly to develop a navigation that was easy to understand and highlighted the separate facilities services.
THE RESULT With the HealthAlliance brand beginning to emerge, they are now able to compete with larger hospital brands like Health Quest.
Hahv
THE CASE Ashworth Creative was hired to replace all five separate facility sites with one consistent brand, which is HealthAlliance. The goal of this redesign was to easily identify which HealthAlliance campus offered which service.
OUR PLAN With the consolidation of all the facilities into one cohesively branded website, we really wanted to create something that would immediately begin building brand equity. There were numerous information architecture meetings and the Ashworth team worked tirelessly to develop a navigation that was easy to understand and highlighted the separate facilities services.
THE RESULT With the HealthAlliance brand beginning to emerge, they are now able to compete with larger hospital brands like Health Quest.
Listen Love Learn
THE CASE The nationally recognized speech pathologist LOIS KAM HEYMANN, M.A., CCC-SLP contacted Ashworth after publishing a book about her work in speech pathology. She wanted to create a sight that would advertise her work and her book.
OUR PLAN We created a complete brand for Listen.Love.Learn from logo development through a website design. We wanted to speak to the nurturing brand that Lois had begun to create for her work. The site highlights her work as a speech pathologists as well as promotes her book, The Sound of Hope.
THE RESULT With an endorsement from actress/celebrity Rosie O'Donnell, Ashworth created a site that speaks to Lois's clientele and promotes her book.
Listen Love Learn
THE CASE The nationally recognized speech pathologist LOIS KAM HEYMANN, M.A., CCC-SLP contacted Ashworth after publishing a book about her work in speech pathology. She wanted to create a sight that would advertise her work and her book.
OUR PLAN We created a complete brand for Listen.Love.Learn from logo development through a website design. We wanted to speak to the nurturing brand that Lois had begun to create for her work. The site highlights her work as a speech pathologists as well as promotes her book, The Sound of Hope.
THE RESULT With an endorsement from actress/celebrity Rosie O'Donnell, Ashworth created a site that speaks to Lois's clientele and promotes her book.
For Dummies Facebook App
THE CASE In the summer of 2010 Ashworth Creative approached John Wiley and Sons Publishing Inc. with an idea to bring their For Dummies Brand to life on the social web. Given For Dummies notable history publishing over 200 million books in print and maintaining the most renowned and popular how-to series in the world it was a brand with a closely guarded image.
OUR PLAN Using the idea behind the For Dummies books, we created an interactive facebook game that could be shared with friends worldwide, while staying consistent with the For Dummies deep-rooted brand. This had to be shareable, playful, and something that can be used over and over.
THE RESULT The covers continued to spread virally with minimum marketing effort for the next month. By the end of the first month the client was extremely satisfied with the results and the application continues to grow. Ashworth Creative continues to offer Viral application planning and development for all clients in all industries
For Dummies Facebook App
THE CASE In the summer of 2010 Ashworth Creative approached John Wiley and Sons Publishing Inc. with an idea to bring their For Dummies Brand to life on the social web. Given For Dummies notable history publishing over 200 million books in print and maintaining the most renowned and popular how-to series in the world it was a brand with a closely guarded image.
OUR PLAN Using the idea behind the For Dummies books, we created an interactive facebook game that could be shared with friends worldwide, while staying consistent with the For Dummies deep-rooted brand. This had to be shareable, playful, and something that can be used over and over.
THE RESULT The covers continued to spread virally with minimum marketing effort for the next month. By the end of the first month the client was extremely satisfied with the results and the application continues to grow. Ashworth Creative continues to offer Viral application planning and development for all clients in all industries
Starr Library
THE CASE A dear friend of the Ashworth’s was a major donor to the Starr Library. When she passed away, Ashworth wanted to do some design work in her honor.
OUR PLAN Information Architecture played a large role in the website redesign. The libaray and Ashworth spent a lot of time organizing a site which speaks to what the users want and to send advertising messages that the director wants users to see.
THE RESULT The Starr Libarary website redesign gives this community space a comfortable brand while sending the right message to users. The site is easy to navigate from all angles and offers important information upfront.
Starr Library
THE CASE A dear friend of the Ashworth’s was a major donor to the Starr Library. When she passed away, Ashworth wanted to do some design work in her honor.
OUR PLAN Information Architecture played a large role in the website redesign. The libaray and Ashworth spent a lot of time organizing a site which speaks to what the users want and to send advertising messages that the director wants users to see.
THE RESULT The Starr Libarary website redesign gives this community space a comfortable brand while sending the right message to users. The site is easy to navigate from all angles and offers important information upfront.
Albany Medical Center Facebook Page
THE CASE Albany Medical Center has been a long-time client of Ashworth Creative. With social media standing at the heart of modern times, AMC asked Ashworth to create a custom Facebook Page for them.
OUR PLAN AMC wanted to highlight the Expansion that has been happening at the Medical Center since 2010. Our plan was to create a well-designed, clean and customized Facebook page.
THE RESULT We are pleased with the customized look and feel of the AMC Facebook page. The expansion tab highlights the Latest Updates, Gallery, Maps & Directions, and Building Guides.
Dutchess Community College MicroSite
THE CASE Similar to most college websites, Dutchess Community College has a large site that is a big hard to navigate. The idea behind the MicroSite was to create an easy sales process for prospective students.
OUR PLAN We created a website that was easy to navigate and linked to specific pages within the larger DCC website. All pertinent information a prospective student would need is included in this small site.
THE RESULT The Microsite has been a huge success and has been nominated for an award from the NCMPR. The site is updated on a semester basis, and a second site, which reflects different dorm options, has been created with the same look and feel.
Dutchess Community College MicroSite
THE CASE Similar to most college websites, Dutchess Community College has a large site that is a big hard to navigate. The idea behind the MicroSite was to create an easy sales process for prospective students.
OUR PLAN We created a website that was easy to navigate and linked to specific pages within the larger DCC website. All pertinent information a prospective student would need is included in this small site.
THE RESULT The Microsite has been a huge success and has been nominated for an award from the NCMPR. The site is updated on a semester basis, and a second site, which reflects different dorm options, has been created with the same look and feel.
Sedore
THE CASE To develop branding and design brochures that reflect Sedore's professionalism and core values.
OUR PLAN Marketing materials needed to integrate the branding strategy defined by Ashworth Creative, which also included a website redesign. Both large and small brochures were created, highlighting Sedore's differentiating factors and services.
THE RESULT Since rebranding, Sedore has attracted numerous new clients.
Sedore
THE CASE To develop branding and design brochures that reflect Sedore's professionalism and core values.
OUR PLAN Marketing materials needed to integrate the branding strategy defined by Ashworth Creative, which also included a website redesign. Both large and small brochures were created, highlighting Sedore's differentiating factors and services.
THE RESULT Since rebranding, Sedore has attracted numerous new clients.
Sedore
THE CASE To develop branding and design brochures that reflect Sedore's professionalism and core values.
OUR PLAN Marketing materials needed to integrate the branding strategy defined by Ashworth Creative, which also included a website redesign. Both large and small brochures were created, highlighting Sedore's differentiating factors and services.
THE RESULT Since rebranding, Sedore has attracted numerous new clients.
GTI
THE CASE To create an ad campaign promoting the need for GTI's color appraisal viewing systems (commonly known as light boxes).
OUR PLAN We utilized familiar imagery and nature photographs as a positive sales tool. Through sharp copy coupled with the right graphics, we portrayed the importance of having the "right" color.
THE RESULT GTI has strengthened their position as a leader in developing and manufacturing color appraisal viewing systems.
GTI
THE CASE To create an ad campaign promoting the need for GTI's color appraisal viewing systems (commonly known as light boxes).
OUR PLAN We utilized familiar imagery and nature photographs as a positive sales tool. Through sharp copy coupled with the right graphics, we portrayed the importance of having the "right" color.
THE RESULT GTI has strengthened their position as a leader in developing and manufacturing color appraisal viewing systems.
GTI
THE CASE To create an ad campaign promoting the need for GTI's color appraisal viewing systems (commonly known as light boxes).
OUR PLAN We utilized familiar imagery and nature photographs as a positive sales tool. Through sharp copy coupled with the right graphics, we portrayed the importance of having the "right" color.
THE RESULT GTI has strengthened their position as a leader in developing and manufacturing color appraisal viewing systems.
GTI
THE CASE To create an ad campaign promoting the need for GTI's color appraisal viewing systems (commonly known as light boxes).
OUR PLAN We utilized familiar imagery and nature photographs as a positive sales tool. Through sharp copy coupled with the right graphics, we portrayed the importance of having the "right" color.
THE RESULT GTI has strengthened their position as a leader in developing and manufacturing color appraisal viewing systems.
Consumer Reports
THE CASE To design simple and clean advertisements with fresh copy.
OUR PLAN We research competitors and target markets, and spoke with decision makers at Consumer Reports to develop benefits and value propositions for the campaign.
THE RESULT Our advertisement was selected for development after resulting in a surge of online subscriptions.
POWR Against Tobacco
THE CASE To create a piece that would communicate the positives of living in a building without secondhand smoke, specifically educating landlords about smoke-free buildings for tenants and educating tenants that it is their right to live in smoke-free buildings.
OUR PLAN We developed concepts to target tenants and landlords, and designed ads to fit in different types of print media.
THE RESULT Tobacco coalitions throughout New York State loved our ads - the ads were published not only by POWR Against Tobacco, but by other coalitions throughout the state.
Phoenix Rising Restaurant
THE CASE To develop an ad that would convey the distinct style and flair of the new Phoenix Rising Restaurant to visitors in Rhinebeck.
OUR PLAN We focused on the idea of the Phoenix, and concentrated on the use of color, stimulating the eye and taste buds.
THE RESULT The ad resulted in many satisfied appetites.
Gemark
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company, helping it stand out from the crowd.
OUR PLAN Our goal was to show the diversity of service options with three different ads, while maintaining consistency throughout and allowing the Gemark brand to reach the consumer.
THE RESULT Gemark has developed new business and partnerships throughout the east coast and has opened their first plant on the west coast.
Gemark
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company, helping it stand out from the crowd.
OUR PLAN Our goal was to show the diversity of service options with three different ads, while maintaining consistency throughout and allowing the Gemark brand to reach the consumer.
THE RESULT Gemark has developed new business and partnerships throughout the east coast and has opened their first plant on the west coast.
Gemark
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company, helping it stand out from the crowd.
OUR PLAN Our goal was to show the diversity of service options with three different ads, while maintaining consistency throughout and allowing the Gemark brand to reach the consumer.
THE RESULT Gemark has developed new business and partnerships throughout the east coast and has opened their first plant on the west coast.
Vassar Brothers Medical Center
THE CASE To create a campaign that would develop a more personal and welcoming relationship between Vassar Brothers Medical Center and the community.
OUR PLAN Using the headline "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading medical center in the area.
Vassar Brothers Medical Center
THE CASE To create a campaign that would develop a more personal and welcoming relationship between Vassar Brothers Medical Center and the community.
OUR PLAN Using the headline "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading medical center in the area.
Vassar Brothers Medical Center
THE CASE To create a campaign that would develop a more personal and welcoming relationship between Vassar Brothers Medical Center and the community.
OUR PLAN Using the headline "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading medical center in the area.
Vassar Brothers Medical Center
THE CASE To create a campaign that would develop a more personal and welcoming relationship between Vassar Brothers Medical Center and the community.
OUR PLAN Using the headline "Only at Vassar Brothers...the Only Place for You," we developed ads with strong child-based images that would emotionally touch the community.
THE RESULT Vassar Brothers has emerged as the leading medical center in the area.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Northern Dutchess Hospital
THE CASE To design and develop a creative way to present annual data that would be appreciated by donors.
OUR PLAN We created a unique annual report unlike anything they had ever seen, developing it into a large tri-fold folder with a removable community report.
THE RESULT The piece received an Aster Award for design and is still fond in the hearts of the Northern Dutchess Hospital community.
Northern Dutchess Hospital
THE CASE To design and develop a creative way to present annual data that would be appreciated by donors.
OUR PLAN We created a unique annual report unlike anything they had ever seen, developing it into a large tri-fold folder with a removable community report.
THE RESULT The piece received an Aster Award for design and is still fond in the hearts of the Northern Dutchess Hospital community.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Albany Medical Center
THE CASE To bring a new bright, fresh, and clean look to Albany Medical Center's annual report and report of gifts.
OUR PLAN Both pieces needed to identify themselves as separate, but also be graphically connected, so as to work on their own or together.
THE RESULT The look and feel of the annual report and the report of gifts has helped to communicate Albany Medical Center's central message and bring in what matters most: donors' support.
Vassar Brothers Medical Center
THE CASE To create a professional and fresh 2007 annual report.
OUR PLAN Focusing on layout design, the annual report needed to reflect the professionalism and compassion of Vassar Brothers Medical Center.
THE RESULT The 2007 annual report helped communicate the Center's mission and bring in what matters most: donors' support.
Harney & Sons Teas
THE CASE To design 2 catalogs, suitable for both print and online distribution for Autumn 2010 and Holiday 2010.
OUR PLAN The catalogs needed to incorporate a well-designed layout that represented the Harney & Sons brand and clearly integrating product information and imagery.
THE RESULT Harney & Sons continues to increase sales and grow as a brand.
Harney & Sons Teas
THE CASE To design 2 catalogs, suitable for both print and online distribution for Autumn 2010 and Holiday 2010.
OUR PLAN The catalogs needed to incorporate a well-designed layout that represented the Harney & Sons brand and clearly integrating product information and imagery.
THE RESULT Harney & Sons continues to increase sales and grow as a brand.
Harney & Sons Teas
THE CASE To design 2 catalogs, suitable for both print and online distribution for Autumn 2010 and Holiday 2010.
OUR PLAN The catalogs needed to incorporate a well-designed layout that represented the Harney & Sons brand and clearly integrating product information and imagery.
THE RESULT Harney & Sons continues to increase sales and grow as a brand.
Manhattanville College
THE CASE To develop a search piece and viewbook that would engage both potential students and their parents.
OUR PLAN We researched the audiences we would be engaging with and how they make decisions. Interviews were conducted with current students, faculty, and admissions staff, as well as with the college president.
THE RESULT This piece received reviews from some of the most respected designers in the nation. Faculty, staff and admissions at Manhattanville College were thrilled with both the design and content.
Manhattanville College
THE CASE To develop a search piece and viewbook that would engage both potential students and their parents.
OUR PLAN We researched the audiences we would be engaging with and how they make decisions. Interviews were conducted with current students, faculty, and admissions staff, as well as with the college president.
THE RESULT This piece received reviews from some of the most respected designers in the nation. Faculty, staff and admissions at Manhattanville College were thrilled with both the design and content.
Four Movements in Design
THE CASE To develop a promotional piece celebrating the four major movements in design.
OUR PLAN The design goal was to integrate four different movements seamlessly into one piece.
THE RESULT This piece received reviews from some of the most respected designers in the nation.
Four Movements in Design
THE CASE To develop a promotional piece celebrating the four major movements in design.
OUR PLAN The design goal was to integrate four different movements seamlessly into one piece.
THE RESULT This piece received reviews from some of the most respected designers in the nation.
Health Quest
THE CASE To develop a piece that would engage and encourage physicians to apply for employment with Health Quest.
OUR PLAN The goal of the piece was to promote Health Quest as professional and compassionate - an organization for those who want to have a positive impact on their community.
THE RESULT Health Quest remains one of the most respected organizations in the Hudson Valley.
Solarwynn
THE CASE To develop a product catalog that would engage dental schools in the United States, promoting the use of Solar Wynn products in their clinics.
OUR PLAN The goal of the catalog was to promote Solar Wynn as precise, responsible, and professional.
THE RESULT Solar Wynn now supplies 50% of dental school clinics within the United States.
Solarwynn
THE CASE To develop a product catalog that would engage dental schools in the United States, promoting the use of Solar Wynn products in their clinics.
OUR PLAN The goal of the catalog was to promote Solar Wynn as precise, responsible, and professional.
THE RESULT Solar Wynn now supplies 50% of dental school clinics within the United States.
Vassar Brothers
THE CASE To engage new movers to visit and/or tour the hospital.
OUR PLAN A 3-piece campaign was executed via mail, including 2 postcards with a call to action as well as a first aid kit.
THE RESULT Both visits to the hospital and community awareness increased.
Gemark
THE CASE To refresh and re-energize the 20-year-old precious metal recovery company, helping it stand out from the crowd.
OUR PLAN Above anything else, our goal was to maintain consistency with the look being used to brand Gemark in other finished pieces.
THE RESULT Gemark is well known nationwide within its industry.
NYU College of Dentistry
THE CASE To create an alumni relations piece that would increase attendance at NYU's Alumni Weekend.
OUR PLAN We created an interesting piece that attracted attention from alumni. It incorporated a magnet as an insert, reflecting a similar design, as well as a tear-off return postcard.
THE RESULT This project resulted in an increase in Alumni Weekend registration.
NYU College of Dentistry
THE CASE To create an alumni relations piece that would increase attendance at NYU's Alumni Weekend.
OUR PLAN We created an interesting piece that attracted attention from alumni. It incorporated a magnet as an insert, reflecting a similar design, as well as a tear-off return postcard.
THE RESULT This project resulted in an increase in Alumni Weekend registration.
Ashworth Creative
THE CASE To create a simple marketing piece exhibiting the range of services we offer.
OUR PLAN We wanted the piece to be an effective mailer and a simple leave behind.
THE RESULT These postcards received a lot of compliments and inspired new business.