flashPRINT- print design for universities and colleges

FlashPRINT is the process of writing, designing and developing your printed materials, these could include a college brochure, a viewbook, search piece or a college magazine. FlashDNA is the foundation that allows clear messages to emerge to reach prospective college students. FlashPRINT is how we massage those messages into the design, imagery and copy that evolve.

how does flashPRINT help create better university print materials?

1. Researching university print materials
   Research of current marketing materials identifying the messages within those materials and ranking them in terms of importance. It then places the newly identified messages against the old and each one is discussed according to your DNA and communities of interest.
2. Concepts for university print materials
   Upon approval of base content, designs and themes are presented in the form of concept boards. On these boards will be an outlined copy and design for each theme. During this step, writers, photographers and designers are on hand to carryout any deliverables needed by the school.
3. Revision of the print materials
   The chosen theme and design is refined to give you a print piece that clearly communicates your unique DNA to your communities of interest.
4. Final Piece
   Everything is woven together to produce a final piece that gives students and parents a good sense of the DNA that makes up your college.

benefits of strategic marketing messages in print materials

FlashPRINT organizes all the messages previously identified in FlashDNA to create a series of focused recruitment materials, placed into one piece that will set you apart from all the rest.