flashDNA- step one in marketing to prospective college students
FlashDNA is an independent review of your school or college. You live in your brand and sometimes do not see all the unique messages you can send to your prospective college students through marketing. That's why we're here. We are on the outside and can see what sells for you. FlashDNA, finds your unique selling points for each of your market segments and communities of interest, that will allow you to differentiate with a purpose.
how does flashDNA help marketing for universities or colleges?
FlashDNA is the foundation of flashbulb and its methods. It examines critical attributes of the recruiting process, it identifies the DNA of your institution. It teaches you how to market to prospective university students. The process is customized to suit each client, but typically it is the launching pad that defines the structure of all printed and online marketing strategies that ensue by examining the university DNA and unique benefits.
the DNA
Common Threads: The signature of any educational institution. The seemingly simple question often results in the realization that many of the same threads are used in neighboring colleges and schools.
unique benefits for prospective students
Attributes that distinguish your school, such as atmosphere, community service, leadership, global citizenship programs, activities and student life are all things that differentiate your institution. FlashDNA identifies these benefits and uses them moving forward. We find these benefits and common threads through research and interviews with:
- Existing students
- College presidents
- Admission executives
- Educators
- Administrators
university marketing benefits
The benefit is that we are an outsider looking in. We have the ability to look in to see what greatness the college has created. That greatness is then utilized in key university messages to reach prospective students. This process creates a profile of your college, written by how the people who are there understand the place and make up the culture of the organization. It allows faculty, students and administrators into the process giving added value to the outcome.