flash2.0- university or college social marketing

Flash2.0 Social Marketing is only one of many ways to access the potential of the net. It is a simple, fast and stepped process that begins with connecting your college with your potential students who are searching the net, looking for you.

It continues when your potential students request more information now and in the future. Your reach is multiplied as these individuals who come into direct contact with you, relay your information to others in their networks, who, as inspired, converse online with people in their networks. This viral effect, in which each successive group links upstream with the source and downstream with their own network members, is at the heart of university social networking or social marketing.

how does flash2.0 work for colleges and universities as a social marketing tool?

1. Employ Research
   Internal and external: We capture your institution's business and marketing plans as well as current developments. We identify and profile your target markets and gain an understanding of your competitive landscape. These factors are used to develop your web 2.0 marketing and communications plan to reach your prospective students.
2. The Message
   We create news releases: Inventing multiple communication packets. The content is creatively matched to the topics your target markets are searching for. Other multimedia items such as videos or gaming applications could support these news releases.
3. The Connection In the form of news releases, your brand and your information move to the search engines where they can be found by your target markets. Once opened, your releases will hyperlink them to your website where they can become more deeply engaged and begin a live relationship with you.
4. The Conversation With on-line news releases you made a connection. In this step you extend that to a round-trip relationship- a two-way dialogue. Visitors are invited to "learn more" and to establish a relationship in order to do so. Your site is populated with information that your target markets will be interested in viewing and the goal of the social networking campaign is achieved.

benefits of flash2.0 as a social marketing tool for colleges and universities

• Simple: Easy for any college that wants to take advantage of the new world of web 2.0 marketing to reach students through social networking.
• Powerful: Flash2.0 Social Marketing provides you with the two high-horsepower marketing engines of web 2.0: (1) a search-based way for you let the people crucial to your success discover you when they search and, (2) a relation-based process to warm and maintain these relationships.
• Scalable: You control the level of activity and costs. We tune our activities to your campaign's budget and timeline, and develop a plan to work for your budget.