branding case study 1: Abilities First


Abilities First (previously Rehab Programs), the largest non-for-profit in Poughkeepsie, New York, is an 11-location organization in Dutchess County serving people with disabilities of all ages, and their families. The organization is a community of teachers, social workers and people motivated by being part of something important and bigger than themselves.

The Case:
  • To change their name, Rehab Programs
  • To reposition themselves as the leading agency serving people with disabilities and their families
  • To have a name, tagline, logo and website that reflected who they were and what they do
  • To incorporate the thoughts and ideas representing a committee of 20+

The Process:
  • Prepared the group of 20 to work together with us creatively through creative games
  • Gathered ideas of the group and came back with names, taglines and words that eventually led to Abilities First
  • Seamlessly created a group of graphic concepts, all of which were admired by the group
  • Developed marketing materials, website and a stationary system using the branding guide developed by Ashworth Creative

Before
Rehab Programs (prior to Abilities First)

After


The Results:
  • Has attracted local media and new clients
  • Abilities First brand is leading its competition to make positive changes in the community and beyond