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Aug 11 What Makes People Want to Follow You?

By Kaitlin Gallucci, Public Relations

Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According […]

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Aug 01 The New Old Spice Guy

By Kaitlin Gallucci, Public Relations

A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah […]

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Jul 28 More Than a Bar Code

By Kaitlin Gallucci, Public Relations

QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% […]

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Jun 30 Understanding the Network Effect

By Kaitlin Gallucci, Public Relations

Why are social networks so important? Why are they so powerful? The answer is the Network Effect, first popularized by […]

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Jun 23 Facebook: Growing or Plateauing?

By Kaitlin Gallucci, Public Relations

According to a report by Inside Facebook, Facebook user growth – while still increasing – is beginning to slow. The […]

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Jun 14 Facebook “Likes” in the Real World

By Kaitlin Gallucci, Public Relations

Fullsix Group has brought the Facebook “Like” button off of your computer screen and into the real world. In the […]

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May 27 yfrog Loses Its Frog

By Kaitlin Gallucci, Public Relations

ImageShack’s yfrog – best known as a platform for sharing images on Twitter – has recently undergone a logo redesign, […]

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May 13 Leveraging Customer Relationships

By Kaitlin Gallucci, Public Relations

Customer relationship management is a major element of successful marketing. However, it’s often one-on-one, between the brand and a particular […]

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May 10 Getting Personal

By Kaitlin Gallucci, Public Relations

What’s the difference between branding and personal branding? As Bernadette Jiwa of The Story of Telling explains, “‘Personal branding’ is […]

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May 02 Imagining a World Without Facebook

By Kaitlin Gallucci, Public Relations

Search and social marketing blog Single Grain recently created an interesting infographic showing how Facebook plays a role in our […]

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