A logo does not make a brand. So, why do marketers always want to make the logo bigger? As Tom …
A Good Brand, or a Big Logo?
August 16, 2011
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What Makes People Want to Follow You?
August 11, 2011
Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According …
A New Logo for Windows Phone 7.5
August 9, 2011
With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone …
Corporate Identity: Beyond Business Cards
August 4, 2011
Business cards are essentially used for sharing professional contact information, but with the right strategy, they can do so much …
The New Old Spice Guy
August 1, 2011
A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah …
More Than a Bar Code
July 28, 2011
QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% …
The Evolution of Marketing
July 20, 2011
An older, but relevant as ever, cartoon by Tom Fishburne: Marketoonist.
Get Animated
July 7, 2011
Sometimes, it’s better to explain things visually. As Econsultancy recently explained, “Animation is often overlooked when planning a marketing campaign, …
Advertising to Primal Instincts
July 5, 2011
Advertising agency Proton has joined forces with Yale University to develop an advertising campaign for an audience of Capuchin monkeys. …
A Business Card You Won’t Soon Forget
June 28, 2011
Tok&Stok is a Brazilian manufacturer of self-assembly furniture. DDB of São Paulo has created an incredibly brand appropriate and instantly …
