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Jan 30 Mobile Reaches a Milestone

By Kaitlin Gallucci, Public Relations

A record number of 1.2 billion mobile apps were downloaded the week of Christmas (during which an estimated 20 million [...]

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Oct 27 Marketing: Saints & Sinners

By Kaitlin Gallucci, Public Relations

Are you guilty of any of the “7 deadly sins of marketing,” as illustrated by Tom Fishburne?

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Oct 25 Are You a Genie, a Guru, or a Ninja?

By Kaitlin Gallucci, Public Relations

The evolution of marketing over the past several years has resulted in the development of new roles and positions in [...]

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Oct 18 Advertising Critiques From Mom & Dad

By Kaitlin Gallucci, Public Relations

My Son Does Advertising features the work of Young & Rubicam copywriting intern Maximillian Urbanke and DDB art direction intern [...]

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Sep 29 Is Mobile the Future of Healthcare Marketing?

By Kaitlin Gallucci, Public Relations

Technology is changing. The healthcare industry is changing. How can you differentiate your practice from all the others? A PricewaterhouseCoopers [...]

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Sep 15 From Cave Painting to Social Media

By Kaitlin Gallucci, Public Relations

Marketer Philip Sheldrake and illustrator Nic Hinton joined forces to create this great infographic, “Content: An Illustrated History of Creation, [...]

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Sep 06 Social Media Can’t Do Everything

By Kaitlin Gallucci, Public Relations

Social media is powerful, no doubt. But, as all good things do, it has its limitations. Brands shouldn’t dive headfirst [...]

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Aug 25 How Are Consumers Shopping for School?

By Kaitlin Gallucci, Public Relations

Online retailers, the landscape has changed. The back-to-school shopping season upon us – and online shoppers are expected to spend [...]

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Aug 11 What Makes People Want to Follow You?

By Kaitlin Gallucci, Public Relations

Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According [...]

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Aug 09 A New Logo for Windows Phone 7.5

By Kaitlin Gallucci, Public Relations

With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone [...]

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