Engaged consumers generally become loyal consumers, and we all want loyal consumers. So, how and why do consumers engage? According …
What Makes People Want to Follow You?
August 11, 2011
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A New Logo for Windows Phone 7.5
August 9, 2011
With a new software update and new second generation hardware on the horizon, Microsoft has unveiled a new Windows Phone …
Corporate Identity: Beyond Business Cards
August 4, 2011
Business cards are essentially used for sharing professional contact information, but with the right strategy, they can do so much …
The New Old Spice Guy
August 1, 2011
A new Old Spice Guy? Yes, the latest series of ads from Wieden + Kennedy have replaced the tried-and-true Isaiah …
More Than a Bar Code
July 28, 2011
QR codes are recognizable, but unfortunately generic-looking. Luckily, their designs are more flexible than you would think. With a 30% …
Digital Kills the Video Star
July 26, 2011
Progressive “choral symphonic pop rock” band The Polyphonic Spree have recently released the music video for its latest single “Bullseye”… …
The Evolution of Marketing
July 20, 2011
An older, but relevant as ever, cartoon by Tom Fishburne: Marketoonist.
Rebranding the Canadian Olympic Team
July 14, 2011
The Canadian Olympic Team recently underwent a rebranding, led by Art Director Ben Hulse. According to the Team’s brand website, …
App Usage Surpasses Web, Allegedly
July 12, 2011
For the first time, mobile app usage has exceeded both desktop and mobile web usage, according to a report by …
Get Animated
July 7, 2011
Sometimes, it’s better to explain things visually. As Econsultancy recently explained, “Animation is often overlooked when planning a marketing campaign, …
