Blog - Page 17 of 29 - Ashworth Creative

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Doritos: Brand Bowl Champions

February 13, 2012

For the second year in a row, Doritos came out on top in the 2012 Brand Bowl, producing the most …

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How Well Does Your Logo Represent Your Brand?

February 3, 2012

As designer Adam Ladd’s five-year-old daughter proves, some logos are iconic, others are interchangeable, and some are just confusing.

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Mobile Reaches a Milestone

January 30, 2012

A record number of 1.2 billion mobile apps were downloaded the week of Christmas (during which an estimated 20 million …

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Marketing: Saints & Sinners

October 27, 2011

Are you guilty of any of the “7 deadly sins of marketing,” as illustrated by Tom Fishburne?

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Are You a Genie, a Guru, or a Ninja?

October 25, 2011

The evolution of marketing over the past several years has resulted in the development of new roles and positions in …

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Advertising Critiques From Mom & Dad

October 18, 2011

My Son Does Advertising features the work of Young & Rubicam copywriting intern Maximillian Urbanke and DDB art direction intern …

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The Evolution of the “Ad Man”

October 6, 2011

BuySellAds recently created a charming infographic, illustrating The Evolution of the Adverting Executive.   The typical 1960s advertising executive was the …

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Cheer’s New Look

October 4, 2011

Cheer laundry detergent recently underwent its third redesign in the past 4 years in order to expand its market reach. …

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Is Mobile the Future of Healthcare Marketing?

September 29, 2011

Technology is changing. The healthcare industry is changing. How can you differentiate your practice from all the others? A PricewaterhouseCoopers …

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Got Milk? Ooh La Latte…

September 27, 2011

The latest campaign from Got Milk? goes beyond just milk. After previously increasing its audience by adding flavored milk (like …

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