flash blog boom!

We Have a Winner… Again

Kaitlin Gallucci — Mon, 07 May 2012 12:49:41 +0000

The Aster Awards is a medical marketing competition recognizing excellence in healthcare marketing and advertising nationwide. We are so proud to share that our “Time Matters; So Do You” radio campaign is a 2012 Silver Aster Award winner!

Entries were judged on creativity, production, quality and overall effectiveness. This radio spot shared the story of Mary and her daughter Emily’s experience with the Kingston Hospital’s Emergency Department as part of our ongoing HAHV Cares campaign for Health Alliance of the Hudson Valley.

Meet Kirchhoff Campus Properties

Kaitlin Gallucci — Tue, 28 Feb 2012 12:12:47 +0000

Meet Kirchhoff Campus Properties, now with a brand new AshWorthy website. They’ve done beautiful work throughout the region, from renovating century-old buildings to modernizing chemistry labs.

Day by Day

Kaitlin Gallucci — Tue, 21 Feb 2012 12:30:33 +0000

Ashworth Creative recently completed work on the Franklin D. Roosevelt Day by Day website, a project of the Pare Lorentz Center at the FDR Presidential Library in Hyde Park, NY.

Based on a chronology compiled by Depression-era documentary filmmaker Pare Lorentz, the Day to Day Project features an interactive timeline documenting Franklin D. Roosevelt’s daily schedule as President, including archival materials for context.

An inspiring project, we hope you enjoy it as much as we did.

We Have a Winner…

Kaitlin Gallucci — Thu, 16 Feb 2012 12:24:25 +0000

The Dutchess County Regional Chamber of Commerce has recently selected the winners of this year’s Shaker Award, honoring 40 leading professionals under the age of 40 who have proven their strong commitment to the growth and development of the Hudson Valley region.

We are proud to share that our very own Eve Ashworth has been selected for this honor!

Congratulations, Eve!

Doritos: Brand Bowl Champions

Kaitlin Gallucci — Mon, 13 Feb 2012 12:38:03 +0000

For the second year in a row, Doritos came out on top in the 2012 Brand Bowl, producing the most talked about Super Bowl commercials with over 48,000 Twitter mentions.

While Doritos earned an impressive positive sentiment rating of 29%, M&Ms was overwhelmingly the most loved Super Bowl spot, with a sentiment rating of 41%. The ad, introducing the brown M&M, came in sixth for Twitter mentions.

Outside of the Brand Bowl, Dannon earned the highest Impact Media Value increase in the weeks preceding the Super Bowl for its spot featuring John Stamos.

How Well Does Your Logo Represent Your Brand?

Kaitlin Gallucci — Fri, 03 Feb 2012 12:29:54 +0000

As designer Adam Ladd’s five-year-old daughter proves, some logos are iconic, others are interchangeable, and some are just confusing.

Mobile Reaches a Milestone

Kaitlin Gallucci — Mon, 30 Jan 2012 12:34:55 +0000

A record number of 1.2 billion mobile apps were downloaded the week of Christmas (during which an estimated 20 million new devices were activated). Marketers have been buzzing about mobile for years, and they are predicting that 2012 will be massive for mobile marketing and commerce.

As Berg Insight Analyst Rickard Andersson explained, “brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications.” In 2012, our attention — and marketing dollars — will be going mobile.

Marketing: Saints & Sinners

Kaitlin Gallucci — Thu, 27 Oct 2011 12:37:45 +0000

Are you guilty of any of the “7 deadly sins of marketing,” as illustrated by Tom Fishburne?

Are You a Genie, a Guru, or a Ninja?

Kaitlin Gallucci — Tue, 25 Oct 2011 12:27:08 +0000

The evolution of marketing over the past several years has resulted in the development of new roles and positions in the industry. Plan B has assembled a list of unintentionally-hilarious, completely-real, “most ridiculous advertising job titles.” Enjoy.

11. Interactive Evangelist

10. Social Media Ninja

9. Innovator-at-Large

8. Chief Creative Insurgent

7. Brand Champion

6. Chief Blogging Officer

5. Global Chief Growth Officer

4. Brand Strategy Guru

3. Director of Emerging Media

2. Web Alchemist

1. Digital Marketing Genie

Advertising Critiques From Mom & Dad

Kaitlin Gallucci — Tue, 18 Oct 2011 12:45:14 +0000

My Son Does Advertising features the work of Young & Rubicam copywriting intern Maximillian Urbanke and DDB art direction intern Manuel Hoch… and their parents’ opinions. Maximillian’s father and Manuel’s mother video blog from their homes in Europe providing reviews of their sons’ respective creative work for clients such as Ikea, Guinness, and Post-It. It’s worth a look!