11. Interactive Evangelist

10. Social Media Ninja

9. Innovator-at-Large

8. Chief Creative Insurgent

7. Brand Champion

6. Chief Blogging Officer

5. Global Chief Growth Officer

4. Brand Strategy Guru

3. Director of Emerging Media

2. Web Alchemist

1. Digital Marketing Genie

The typical 1960s advertising executive was the Don Draper-style “playboy.” He smokes like a chimney, drinks like a fish, and often wears a grey fedora.

The 1980s brought with it the “global superstar” advertising executive. He’s thinking big, clicking away on his brand new Macintosh and making calls to MTV on his 20-pound cellular phone. You know you love the power suit.

We met the advertising “techie” in the 1990s during the dot com era. Goodbye power suit, hello polo shirt. He’s never without his cell phone and palm pilot.

What about the advertising executive of today? That would be the constantly connected “social butterfly,” with his iPod, iPhone, iPad, and “ironic sweater vest.” His favorite ad line? “Anything is possible when you smell like an Old Spice man… I’m on a horse.”

Click here to view the full infographic.

According to Landor, who developed the new look, “The overarching goal in reinventing the Cheer brand was to connect with the untapped Gen-Y consumer, while embracing the brand’s authentic color equity… In order to make the brand relevant for this younger consumer, the wordmark was simplified and contemporized… and a vibrant multi-faceted pixel spectrum was introduced. The end result of the redesign brings to life an unexpected and striking new look for both the brand as well as the entire laundry category.”

Cheers!

A PricewaterhouseCoopers survey from 2010 revealed that 41% of patients would prefer to have more of their care delivered via a mobile device, and 31% would be interested in using an app to track and monitor their personal health information.

According to a recent Pew study, 37% of US mobile phone users between the ages of 18 and 49 have used their mobile device to look up health or medical information. Fifteen percent of those age 18 to 29 use a mobile app to track and monitor their health.

eMarketer Research Analyst Victoria Petrock explained, “more consumers are taking charge of their personal health and wellness. This presents an opportunity for marketers to encourage healthier behaviors and personalize the delivery of healthcare information and services.”

The campaign’s target audience is mothers, so this was a wise extension. Not everyone wants to sit down to a glass of plain milk, but a morning latte? C’est magnifique, indeed! The ad features actress Maggie Gyllenhaal, mother to a 4-year-old daughter.

The tagline “To fly. To serve.” comes from British Airway’s coat of arms, reinforcing the rebrand’s focus on customer satisfaction – the airline is investing $8 billion in an overhaul to improve its customer experience.

The King has been haunting Burger King’s commercials since 2004, having become a bit of a cultural icon in his own right. During his tenure, The King was known for stalking and causing feelings of uneasiness. Burger King has just recently retired The King in favor of a healthy food focused campaign. As Christine Turnier explained, “The King, originally developed to target teenage boys, is far too creepy for [Burger King's] new target market [families]. So out with the old positioning, and in with the new.”