I’m not old by any standard, but I’ve reached the age where I don’t know what is popular with the teens these days. On one hand, that’s a good thing. On the other, it’s not because it makes it difficult for advertisers to know how to reach them. Those Facebook ads you’ve been paying money for to attract younger users might not be yielding the results you were looking for. Why you might ask? Well for starters, the demographic of Facebook users has shifted from teens to your parents’ age.
In order to really capture a teen audience, follow the trail of selfies, uh, I mean, tips below:
- Make your content visually engaging: You must have strong visuals. It makes it highly engaging for your audience. If it’s not, your users will get bored, especially teens.
- Promote self-expression: If you haven’t noticed, teens love to talk about themselves. The more you provoke them to tell you how they use your product, the better! It lets them show off their creativity and might even give them the chance to be #InstaFamous (if you don’t know what that means, then you might be ‘old’)
- Appeal to multi-screen and mobile usage: Have you ever witnessed a teen in their natural habitat? They take multi-tasking to a new level by looking up something on the Internet, while texting their BFF about the show they’re currently watching on TV. If you can chime in on a conversation using a #hashtag that is being used in a popular television show, you’re as good as gold.
So if you have a teen-targeted business, we suggest connecting with your audience through Instagram and Twitter. It’ll do more than just get your name out there – it will show your target demographic that you are passionate about their interests and willing to make an effort to get to know them. Some examples of companies that have done this well are Apple, Taco Bell, and Red Bull.
