• Marketing: Saints & Sinners

    Posted on October 27th, 2011 Kaitlin Gallucci No comments

    Are you guilty of any of the “7 deadly sins of marketing,” as illustrated by Tom Fishburne?

    111017.deadlysins


  • Are You a Genie, a Guru, or a Ninja?

    Posted on October 25th, 2011 Kaitlin Gallucci No comments

    digital-guruThe evolution of marketing over the past several years has resulted in the development of new roles and positions in the industry. Plan B has assembled a list of unintentionally-hilarious, completely-real, “most ridiculous advertising job titles.” Enjoy.

    11. Interactive Evangelist

    10. Social Media Ninja

    9. Innovator-at-Large

    8. Chief Creative Insurgent

    7. Brand Champion

    6. Chief Blogging Officer

    5. Global Chief Growth Officer

    4. Brand Strategy Guru

    3. Director of Emerging Media

    2. Web Alchemist

    1. Digital Marketing Genie


  • Advertising Critiques From Mom & Dad

    Posted on October 18th, 2011 Kaitlin Gallucci No comments

    My Son Does Advertising features the work of Young & Rubicam copywriting intern Maximillian Urbanke and DDB art direction intern Manuel Hoch… and their parents’ opinions. Maximillian’s father and Manuel’s mother video blog from their homes in Europe providing reviews of their sons’ respective creative work for clients such as Ikea, Guinness, and Post-It. It’s worth a look!

    My Son Does Advertising


  • The Evolution of the “Ad Man”

    Posted on October 6th, 2011 Kaitlin Gallucci No comments

    BuySellAds recently created this charming infographic, illustrating The Evolution of the Adverting Executive.

    admenevolution_ok

    The typical 1960s advertising executive was the Don Draper-style “playboy.” He smokes like a chimney, drinks like a fish, and often wears a grey fedora.

    The 1980s brought with it the “global superstar” advertising executive. He’s thinking big, clicking away on his brand new Macintosh and making calls to MTV on his 20-pound cellular phone. You know you love the power suit.

    We met the advertising “techie” in the 1990s during the dot com era. Goodbye power suit, hello polo shirt. He’s never without his cell phone and palm pilot.

    What about the advertising executive of today? That would be the constantly connected “social butterfly,” with his iPod, iPhone, iPad, and “ironic sweater vest.” His favorite ad line? “Anything is possible when you smell like an Old Spice man… I’m on a horse.”

    Click here to view the full infographic.


  • Cheer’s New Look

    Posted on October 4th, 2011 Kaitlin Gallucci No comments

    Cheer laundry detergent recently underwent its third redesign in the past 4 years in order to expand its market reach.

    According to Landor, who developed the new look, “The overarching goal in reinventing the Cheer brand was to connect with the untapped Gen-Y consumer, while embracing the brand’s authentic color equity… In order to make the brand relevant for this younger consumer, the wordmark was simplified and contemporized… and a vibrant multi-faceted pixel spectrum was introduced. The end result of the redesign brings to life an unexpected and striking new look for both the brand as well as the entire laundry category.”

    Cheers!

    cheer_rebrand_03_packaging