Imagine the possibilities of revamping an often overlooked branding opportunity and customer touch point: the sales receipt.

London-based design consultancy Berg did just that. As Matt Jones explained, receipts are printed by machines that already manage a variety of complex information – most obviously, purchases. Consider that a receipt from CVS includes coupons for products in categories you’ve recently purchased in; Berg’s concept goes even further, with more useful and engaging personalization. As Berg explained to Icon magazine, “We think the humble receipt could be something like a paper ‘app’ and be valuable in small and playful ways.”

Tags: apps, branding, content marketing, customer experience management, customer relationship management, design, marketing, sales, technology

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